The Publicity Accelerator
The Done-With-You PR Experience For Established Business Owners To Land Publicity, And Turn It Into Trust, Growth & Sales
The Publicity Accelerator
The Done-With-You PR Experience For Established Business Owners To Land Publicity And Turn It Into Trust, Growth & Sales
It’s time to land impactful and profitable publicity that positions you as the authority in your field, grows your business, and gets you found by the AI tools your buyers now search with (even if you have no contacts and are scared of putting yourself out there)
You’re an established coach, consultant, therapist or service-based business owner who’s amazing at what you do – but you’re done being the internet’s best-kept secret.
You’ve built real momentum in your business, but there’s so much more impact you want to make, and you’re ready to be seen as the go-to authority in your field.
Because it’s not just journalists you need to impress anymore – it’s AI. The search engines and AI tools your future clients are using to find someone exactly like you run on one thing above all: earned media. Press coverage is what gets you cited, quoted, and recommended, by humans and algorithms alike.
Social posts alone won’t get you there. You want real coverage – the “as seen in” logos, the third-party credibility that says this person is the real deal. And you don’t want to figure it out alone.
You want someone in your corner, teaching you and working with you – so you don’t just get featured once. You learn how to keep getting featured.
My clients have been featured everywhere from the Daily Mail, Forbes, Business Insider to Glamour, Stylist, BBC radio and more. Now it’s your turn.
Does any of this sound familiar?
You’ve already built momentum in your business, but you want to create a bigger impact and reach more of the people you’re here to serve
You’re tired of having to battle the algorithm and want another way to attract clients that doesn’t involve dancing on TikTok or sending cold DMs
You’re fed up of seeing other business owners sharing their impressive ‘as seen in’ media logos – why them and not you??
Maybe you’ve even tried PR before but it didn’t bring you the results you’d hoped for, and you want to understand how to get an ROI
You know that being featured in the press on a consistent basis is the next step for you, but you wish someone could show you exactly how to land high quality publicity that brings actual, real results
If this is resonating, then read on, because you are totally in the right place…
>> Imagine being featured in your dream publications, and having people reach out to you after reading your article or hearing your interview
>> What if you could get in front of WAY more potential clients on a regular basis, by focusing on PR for just a couple of hours a week?
>>Imagine being featured in your dream publications, and having people reach out to you after reading your article or hearing your interview
>> What if you could get in front of WAY more potential clients on a regular basis, by focusing on PR for just a couple of hours a week?
>> Imagine using publicity to become the ‘go to’ authority in your field – the one your potential clients trust and who gets recommended by AI search tools
>> Or using publicity to create way more engagement & connection with your audience, whilst opening doors to exciting opportunities? (think speaking gigs, book deals, radio shows, magazine columns…)
You’re excited to get out there and land media opportunities that get you in front of new audiences and position you as the trusted authority, but you don’t know where to start
You may be thinking:
The idea of PR seems totally overwhelming, how do I even know how to get started?
Or, I’ve tried to get into the press before and it didn’t work, or the results were lacklustre, so how do I do it and actually get an ROI?
I don’t have a large following and I’m not well known, so how on earth can I approach the press?
What if I try it and I don’t actually land any publicity?
Isn’t it going to take a whole lot of time to do this?
I totally get this! Over the years I’ve spoken to so many entrepreneurs who had exactly the same fears and concerns as you. Which is why I’ve created my flagship group ‘Done With You’ experience, The Publicity Accelerator.
Introducing The Publicity Accelerator
A 6-month done-with-you experience to pitch yourself to the press and land consistent media coverage that builds trust, grows your business, and gets you found by AI.
Watch our member spotlight interviews:
Publicity that helped me step into a new level of my business
Featured multiple times, ranking #1 on Google and AI search and almost fully booked.
New opportunities have opened up after being featured in leading industry publications and becoming a regular expert contributor.
Getting found and recommended in AI and landed work because of my publicity
Articles published & new opportunities flowing in
I had a piece in a magazine and was asked to write another one… Off the back of it people have said, ‘Oh, I saw you in the magazine, would you like to come on my podcast?’, ‘Would you like to be on a panel?’, ‘Would you like to join me at this event?’ Once you’re slightly putting yourself out there, lots of other opportunities come your way. I would say for anyone who’s a bit hesitant, like me, about PR, this is a really good, supportive place to be.
Zeenat Ahmed-Peto,
Holistic Cognitive Hypnotherapist
I got hired after landing national magazines, blogs and a podcasts
I have been on one of the biggest podcasts in my niche. I’ve been featured in so many national publications, I’ve been hired by companies because of articles I’ve written. So there was Women in WordPress, a podcast I was on… I was in Natural Health Magazine. Because of my coverage I got hired as an expert consultant to create two online courses in my specialism, and then I got hired. So then I had consultancy work from that.
Marie O’Sullivan,
Web Designer & SEO Specialist
Doubled email list & more referrals
I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert. Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group PR course.
Samantha Babington,
Life Coach
More book sales and more followers
Since doing the group PR program, I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media. I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment.
Kim Marshall,
Eating Disorder Expert
Life before the Publicity Accelerator:
You feel frustrated that you’re not making the impact you know you’re here to make
You’re fed up with being the internet’s best kept secret
Daily posting in Facebook groups is exhausting and, frankly, soul destroying
You don’t know how to actually get in front of enough of your ideal clients to make a difference
Imposter Syndrome is looming large and you wish you felt more legit
Every time another FB friend posts about their latest article in Forbes or an amazing podcast interview the little green eyed monster comes out and you think ‘why them and not me?!’
Life after the Publicity Accelerator:
You’ll notice a shift in how you carry yourself – an inner confidence that comes from finally being seen as the expert you already are
You gain new email subscribers or new followers on socials who find you after reading one of your articles
You feel excited to share your latest piece of coverage and love seeing the enthusiastic comments and increased engagement from your connections
New opportunities start coming to you – invitations to speak on panels, deliver guest expert trainings, or contribute to industry events, instead of you chasing them.
Ideal clients book in discovery calls to work with you after hearing your interview and they know immediately they want to work with you
Featured in Forbes, BBC Radio, Startups Magazine and more
“The biggest shift for me has been internally – being featured in these places has helped me feel like I now have the authority. It’s really helped me to feel more confident to go out there and say ‘this is what I do’ and feeling confident that people will be receptive to that. I feel really proud of my website now with the ‘as featured in’ logos and doing this has helped me to step into my next level in business.”
Sarah Collins,
Media Trainer & Communications Coach
What’s included:
6 MONTHS OF COACHING & SUPPORT
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- Group calls where we create and review your pitches together, and I give you direct feedback on your outreach.
- 2 x hot seat coaching calls and 2 x ‘PR Hour’ implementation calls per month, with all calls recorded so you can watch the replay if you miss it live
- Plus regular media requests, and prompts & guidance to pitch the press
COMMUNITY & CONNECTION
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- Meet your new business besties inside our private WhatsApp community
- A dedicated space to share your progress, celebrate your wins & get focus and accountability
- Chance to network and connect with like minded business owners and get support from me
THE COMPLETE PR POWER SYSTEM
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- My entire proven system for pitching yourself to the press to land consistent, high quality media coverage & leveraging it, inside 8 value-packed modules
- Online training library you can access any time you want – trainings are broken down into bitesized videos so you can easily dip in and out of them
- Choose the area you most want to focus on that month – writing guest articles, pitching to podcasts, pitching to print media, etc
A VAULT OF PR RESOURCES
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- Access to money-can’t-buy resources, including a swipe file of pitch and press release examples – get the exact pitches I used to get featured in Forbes, Entrepreneur magazine and so much more
- Templates and cheat sheets to make things simple
- Media contacts list, PR planner, and more
PR Power Modules
CLICK THE MODULES BELOW TO SEE WHAT’S INCLUDED
PR Planning & Strategy for Success
Module One
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Who your ideal client is & how to reach them through PR
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How to research target publications so you can offer them ideas they can’t refuse
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My insider hacks for planning your winning PR campaign
Your Story
Module Two
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Discover your story – get clear on what your compelling story is
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Use the proven story formula to hook journalists in
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Get clear on your areas of expertise & write your author bio for maximum impact
Guest Write Your Way to Fame
Module Three
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How to get published on big name blogs with ease & how to submit and write guest articles for publications, as an expert
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Next level strategies for getting thousands of views of your guest blog posts
Pitching the Media
Module Four
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Find your winning news angle – win over journalists with story ideas they’ll love
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Write a well-crafted press release & get your news published
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Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications
Get in Touch with the Press
Module Five
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Discover which journalists to contact, so you get it right every time
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Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
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Media etiquette (learn what not to do!) & discover what to do if you get a knock-back
Media Requests & Social media for Publicity
Module Six
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How to connect with journalists on social media (learn the right way to do it so you get results)
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Where to find media requests (there are journalists out there waiting to hear from you!)
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How to respond to media requests, so that you stand out against the competition
Rock Your Interviews
Module Seven
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Create engaging soundbites so that you get your message across in every interview
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Learn how to get featured on podcasts
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Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again
Leveraging the Media
Module Eight
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How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
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What to do after you’ve been featured to capitalise on your media coverage
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How to create a Media Plan for the future so you continue to get publicity and hit your goals
Bonuses
Get these exclusive bonuses when you sign up, to help you get results even faster:
Ticket to the Visibility & Connection Event
(VALUE £247)
Join our next Visibility & Connection live event where we’ll work on your personal PR and visibility strategy, with plenty of networking opportunities too. Delicious refreshments included
Meet the journalist session
(VALUE Priceless)
Join an exclusive online session with a journalist where you’ll learn the best way to pitch and have the chance to pitch them directly
Bonuses
Get these exclusive bonuses when you sign up, to help you get results even faster:
Ticket to the Visibility & Connection Event
(VALUE £247)
Join the Visibility & Connection live event where we’ll work on your personal PR and visibility strategy, with plenty of networking opportunities too. Delicious refreshments included
Meet the journalist session
(VALUE Priceless)
Join an exclusive online session with a journalist where you’ll learn the best way to pitch and have the chance to pitch them directly
This is NOT a self-study course – this is a ‘Done With You’ experience, giving you:
Support to create well-crafted pitches and press releases that easily hook journalists in so they’re eager to feature you
Knowledge of where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to big audiences
Support on how to deal with knock-backs to keep your mindset on track
Exclusive techniques for leveraging the press & getting 1000’s of views of your articles
The low-down on how to capitalise on your publicity to bring in new leads, new clients and more cash – let’s leverage your publicity!
And more!
Hi, I’m Dina
I’m a former journalist turned PR strategist who helps 6 and 7 figure entrepreneurs get featured in the press, so they can take their brilliance and amplify it to the world, building the legacy and impact they deserve and opening them up to a whole new audience.
With over 20 years of experience in media and PR, I’ve helped hundreds of entrepreneurs and experts get featured in the press and position themselves as authorities in their industry.
My work focuses on visibility, credibility, and getting clients seen in a way that aligns with their business goals.
And I’ve use my methods to land my own media coverage in places like:
My clients are transforming their businesses with PR
Christine gained the confidence to start charging 6x more than she had done previously – now her clients pay her £30k a time, and they’re getting incredible results
Ann rocketed her sales by 200% after being featured in the press
Harriette celebrated a five-figure launch thanks to an online article
Dawn signed up ten new clients in one week following a newspaper article, followed by an additional ten a few weeks later after a guest blog post
Hazel doubled her book sales after being featured in the press
Sam landed her own radio show with 100k listeners thanks to her publicity
Michelle tripled her mailing list in a week after a magazine feature & gained 1000 new Instagram followers, leading to way more enquiries
Sami gained 1500 new leads from one article, leading to loads more sales of her digital product, and new clients signing up for her high-end coaching
Now it’s your turn to get featured, be positioned as the authority, and get found
Your Investment:
Next cohort starts January 2027
Pay In Full
(+ get a bonus website and social media audit)
£2497
Payment Plan
6 Payments Of
£458
Want to chat first? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click the button below to schedule a discovery call:
Calls from all over the country after being featured in national press
So far I’ve had five pieces of publicity and four of them were in national publications. I’ve had calls from all over the country from people wanting to work with me. I’ve raised my rates and I’ve not had any pushback on my new rates – people have been saying ‘we want to work with an expert and we can see you’re an expert.’
Adrienne Lee, Play Act Drama
Are you ready?
There has never been a better time to start getting featured in the press.
Starting now will allow you to:
- Get found by AI – press coverage builds the kind of authoritative digital footprint that gets you referenced and recommended by AI search tools
- Rapidly build the know, like, and trust factor, shortening the time it takes for potential clients to buy from you
- Gain the kind of expert positioning that makes prospects want to sign up with you with ease
- Grow your email list and social media following with the right people paying attention
- Attract exciting opportunities (think speaking gigs, book deals, your own column or radio show)
If you wait, you’ll be in the same place you are now. 6 months from now, you’ll wish you had started today!
This is for you if:
You’re established in business and have something to publicise whether that’s expertise, a story or proven results
You want to be seen as the ‘go to’ expert in your niche
You want to be actively involved in your own PR
You’re prepared to show up and take action
You’re ready to stretch yourself and try something different
This is not for you if:
You’re not prepared to invest in yourself
You expect instant results but aren’t prepared to put the work in
You’re prone to making excuses instead of taking action on getting yourself out there
You’re hoping someone will just do it all for you (that’s what my done-for-you PR service is for)
You’ve got two choices here:
You can try to figure this out on your own and piece together a press release using an outdated PR strategy you found on the internet that ‘might’ pay off (once) if you fire it off to enough journalists. But then what?
OR
You could get my support and guidance for repeatedly landing consistent, high quality media coverage that converts and gets the type of publicity that actually grows your business within just a few weeks.
You can do this even if you have no time, don’t have a big following and are scared of putting yourself out there…
I don’t have time to do my own PR
I’ve developed a system you can do in just an hour or so a week. And I’ve designed this experience so that you can fit it around your busy schedule, with video trainings you can dip in and out of, and plenty of real time support from me so you know exactly what to do at every step and don’t need to waste time figuring it out yourself.
I’m not well known enough/don’t have a big enough following
I’ve helped all kinds of people across a range of industries to land media coverage, regardless of how well known they are or the size of their following. And no, you don’t need to already have contacts to get in touch with the press, the programme helps you pitch exactly the right people.
I’m scared of putting myself out there
Once you’re armed with the knowledge and guidance of my proven PR system, you’ll realise there’s nothing to feel scared about. There is so much potential for you to get amazing publicity and having it all broken down so you know step by step exactly what to do means you’ll no longer feel scared, you’ll feel excited.
Full-page article in a huge newspaper within 24 hours
Working with Dina has really helped my visibility fears. I sent out a press release and the next day it was a full page spread in the Belfast Telegraph – in the paper and online. And then I was contacted completely out of the blue for a TV interview. My SEO has gone up on the website and I’ve had people reaching out to me – it’s been mind-blowing.
Lisa Barrett,
Transformational Coach and Podcast Host
What my clients say:
“Visibility, credibility and audience growth”
“Since working with Dina we’ve been in The Times, Wales Online, Daily Express, Daily Post, Wales on Sunday, Startups Magazine, Authority Magazine – it’s catapulted the visibility. And now the brand is galvanized by this external credibility. I don’t think you can put a price on that credibility piece. The PR has expanded my audience and it’s reinforced the credibility to my existing audience, so they’ve re-bought into the brand. The whole thing elevates your own leadership and how you see yourself, there’s a ricochet effect. It’s really powerful.”
Enfys Maloney,
Sales Training With Enfys
“International Recognition, new clients & leads”
Dina has helped me spread my message by getting my work featured in top publications like the ITV’s This Morning, Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox.
Sami Wunder,
Dating & Relationship Coach
“Signed £10k Clients After Being Featured In Mainstream Media”
I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I’ve had so many sales conversations when someone has found me through this article or that article. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications.
Lenka Lutonska,
Mindset & Business Coach
By doing this through the Publicity Accelerator, you get huge benefits without the huge price tag.
Hiring a decent PR agency will set you back around £5k – £10k per month, usually with a 12-month minimum contract. And as soon as your contract finishes you’ll either be left on your own to figure out what to do next, or you’ll need to sign up for another pricey retainer.
The tools and resources provided in this programme are something you can use again and again for years to come to land media coverage that grows your business – meaning the potential ROI is huge
Frequently Asked Questions
Who is the accelerator for?
This is for coaches, consultants, therapists or service-based business owners who want to get featured in the press and leverage the media to become the ‘go to’ expert and attract more clients
Can you guarantee that I'll get featured in the press?
Whilst I can’t make specific guarantees, I’ve run versions of this programme for several years and clients who show up and follow my guidance typically get featured in the press – take a look above at some of the fantastic media coverage my past students have achieved. If you do the work you could get featured as early as week 3 or 4, and continue to secure media opportunities as you work through the programme.
How much time will I need to devote to this?
Ideally you would dedicate an hour or so a week to work on your PR. We have regular calls and implementation sessions that you can attend whenever your schedule allows.
I've had disappointing results with PR before, is it worth joining this programme?
Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets and personal support for not only landing coverage but also LEVERAGING it, plus all the practical resources you need.
When do the calls take place?
Calls are at 10am UK on Thursdays, and we have replays availale for any calls you can’t make live.
What's your refund policy?
Due to the digital nature of the course there are no refunds available. But remember, you’re never doing this alone, and you’re never guessing. If you ever feel stuck, unsure what to pitch, or knocked back, you can bring it to a call or the community and we can fix it together.
When does the accelerator begin?
The next round starts January 2027 but you’ll get instant access to the modules when you sign up.
How is this different from a course?
Unlike a course that sits in your inbox gathering dust, this is a done-with-you experience. That means implementation calls where we actually get things done together, direct feedback on your pitches, and hands-on support throughout the six months. You’re not left to figure it out alone – I’m with you every step of the way.
Still weighing it up? The buyers finding you through AI search this year are searching whether you’re there or not. Six months from now you’ll either have the coverage working for you, or you’ll be starting from exactly the same place you are today.
Got questions? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click here to schedule your Discovery Call.
Alternatively, connect with me on Facebook or LinkedIn and let’s chat in the DMs