PR POWER is now closed. Sign up to my waitlist to get notified as soon as PR POWER is open for enrolment

I know you’re ready to impact more of the people you want to reach.
You’re committed, and working daily on yourself and your business, but where is the true recognition you deserve? Where is the reward you’re looking for? 
Simply put, you’re done with being the world’s best kept secret. It’s time to take what you’ve built so far in your business and get it out there  on a much bigger scale.
It’s time to leverage your talent and make sure that thousands of new people are introduced to your work. It’s time to attract way more leads, and draw in more ideal clients.
This is what the power of PR can do for you and I’m here to help you unleash it.


Hi, I’m Dina!

I’m a journalist-turned-PR coach who works with amazing coaches, consultants and service-based business owners to get them seen and heard in the press so they can grow their followings, get more leads, attract more dream clients and transform their businesses.
With my ten years’ of experience working as a journalist and editor, I know how the media works and I’m ready to share my insider secrets with you.
I’ve also worked with hundreds of women over the past four years to get them consistent media coverage in high quality media outlets, and to leverage that media coverage to grow their businesses. My methods are tried and tested, and they bring results!

Today I help incredible women from all over the world get seen and heard in places like

and more.


Through the power of PR they’re increasing their impact, influence AND their income

Which is why I’m so excited to tell you about




  • getting featured in your dream publications, splashing those ‘as seen in’ logos on your website, and having people reach out to you after reading your article or hearing your interview
  • easily adding hundreds of pre-qualified leads to your email list and social media followings on a regular basis, by focusing on PR for just 30 minutes a day, or a couple of hours a week
  • getting publicity and having the confidence to finally charge your worth, without worrying that your prices are going to scare off potential clients 
  • leveraging publicity to effortlessly attract ideal clients to you, who are dying to work with you, instead of feeling like you’re constantly chasing after customers 
  • using publicity to draw exciting opportunities to you, on autopilot

PR POWER is a 12-week group coaching experience for coaches, consultants and change-makers like you, that will help you leverage PR  to get consistent, high quality publicity so you can help more people, attract way more leads and open doors to amazing opptunities

    If you’d like to learn how to leverage the power of PR and:

    • Appear in a magazine or newspaper
    • Be quoted as an expert in an article
    • Be on TV, radio or podcasts
    • Be featured on well known blogs

    Then PR POWER  Is Perfect For You!

    When you sign up for PR POWER, you get all this and more.

    And because I know you’re super busy, I’ve created a proven system that takes around 30 minutes a day, or just a couple of hours a week, to give you incredible results.

    Marie got national media coverage after taking the PR Power program – she landed work with a company she loves, an invitation to do training as a guest expert and more!

    Harriette was featured in numerous publications and was even on TV. She raised her profile and had a five-figure launch! (Harriette worked privately with Dina)

    See what former group program students have to say:

    PR POWER is now closed. Sign up to my waitlist to get notified as soon as PR POWER is open for enrolment!


    I know how disheartening it can be when you KNOW you’ve got so much to offer, but you’re not getting in front of enough of your ideal clients to make consistent sales.

    Or, maybe business is going ok, but you’ve plateaued, and you know that it could be SO MUCH BETTER, if you could somehow make the leap to that next level.

    The fact is, my clients are TRANSFORMING their lives and their businesses, and the lives of their clients, by leveraging the power of publicity:

    • One gained the confidence to start charging 6x more than she had done previously – now her clients pay her £30k a time, and they’re getting incredible results
    • One rocketed her sales by 200% after working with me
    • Another celebrated a five-figure launch thanks to an online article
    • Another signed up ten new clients in one week, followed by an additional ten a few weeks later
    • Another doubled her book sales
    • Another landed her own radio show with 100k listeners
    • Another tripled her mailing list in a week & gained 1000 new Instagram followers, leading to way more enquiries
    • Another gained 1500 new leads from one article, leading to loads more sales of her digital product, and new clients signing up for her high-end coaching

    So much media coverage!

    Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. Now I feel excited about getting publicity and as though it’s totally achievable. (Jayne had 1-2-1 coaching as well as working through the group program)

    ~ Jayne Hardy, Blurt Foundation

    My credibility has increased tenfold!

    I’ve contributed articles to Entrepreneur Magazine, secured three podcast interviews, and two radio interviews, which has led to new opportunities in my business. My credibility as an entrepreneur and coach has increased tenfold! When you are featured in top publications people see you in a different light. They are also prepared to pay more for your services. Dina, you are a kind, generous and professional PR coach. I loved working with you.

    ~ Lien Potgieter, The Colour Option

    Jessica doubled her Facebook group in under 48 hours & brought in an additional $12k of sales from one article! And she added 3000 new leads to her list in just a few months (Jessica worked privately with Dina)

    Hazel was featured in local and national press and was even invited to appear in a BBC documentary! She increased her following and more than doubled her book sales

    I know the thought of putting yourself out there in the press can feel daunting. Maybe you’ve even tried in the past and not had the results you’d hoped for.

    I’m here to DEMYSTIFY the entire process for you and help you to quickly and easily leverage PR in a way that feels good, so you can increase your impact, influence and income

    Sign up to my waitlist to get notified as soon as PR POWER is open for enrolment

    3 articles for a national newspaper!

    I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group PR course.

    ~ Samantha Babington, Life Coach

    I’m sharing my tips with a global audience

    Dina supported me to feel more confident about getting publicity. Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business. (Nigit worked with Dina privately as well as taking the group program)

    ~ Nigit Begum, Professional Make-Up Artist

    Some recent coverage from clients using the techniques taught in


    Sami was featured on the FOX News website

    Annette was quoted in the Daily Telegraph

    Harriette was on the cover of Business Rocks mag

    Dawn was featured in the Daily Mail

    Jayne was featured on the front page of Huffington Post – the article went viral!

    Jessica was featured in FORBES magazine

    Carrie was quoted as an expert in The Guardian

    Jayne was featured in Stylist Magazine

    Sophia was published on Huff Post Women

    Kate shared her story in Top Sante

    Harriette was interviewed on London Live TV

    Samantha wrote several articles for the Daily Mirror’s New Day

    Kate was quoted as an expert in a piece for Yahoo Style

    Jayne was featured in Red Magazine Online

    Susie was featured in You And Your Wedding

    What’s included:

    The complete PR POWER System  (Value £10,000+)

    • You’ll get my entire proven system for getting consistent, high quality media coverage, delivered via 8 weekly modules
    • Get lifetime access to a special member-only portal so you can access your trainings any time you want
    • Get worksheets & cheat sheets so you can easily implement the trainings

    Group Coaching Calls & Q&A Sessions (Value £8000)

    • Receive ‘hot seat’ coaching in a group setting every 2 weeks, with FB Live Q&A sessions in between
    • Small, intimate group, so everyone gets to ask questions
    • Get the call replay even if you can’t make it live

    Private Facebook Group For Support & Connection (Value £4000)

    • Network with other like-minded ladies
    • A safe space to get support and share successes
    • Get the focus and accountability you need to succeed

    A Vault Of Bonus Resources (£2000)

    • Access to money-can’t-buy resources, including a swipe file of pitch and press release examples – get the exact pitches I used to land coverage in Forbes, and more
    • Templates and cheat sheets to make things simple
    • Blogging directory, PR planner, bonus training videos and more

    Sign up to my waitlist to get notified as soon as PR POWER is open to enrolment


    Get these incredible bonuses worth £3000 when you sign up!

    Little Black Book Of Contacts

    (Value £1000)

    Lists of hundreds of media contacts.

    Bonus Month Of Support

    (Value £1000)

    Receive a bonus month of group support with exclusive media requests and feedback

    One-Day Virtual Pitching Workshop

    (Value £1000)

    Join me and your classmates online for a one-day pitching workshop where you’ll come away with a perfectly crafted pitch, ready to send out.

    1500 new leads and international recognition

    Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro, Business Insider and Female First. She even got FORBES to acknowledge my coaching success as an under 30 success story! One article in particular brought in 1500 new leads to my business. This level of international recognition has been so huge for me and my business and I am so thankful for Dina for getting my business centre stage. (Sami worked privately with Dina)

    ~ Sami Wunder, Dating & Relationship Coach

    I was selected for Top 20 under 40!

    Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome. (Libby had 1-2-1 coaching alongside the group program)

    ~ Libby Parker, Registered Dietition

    More book sales and more followers

    Since doing the group PR program,  I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media.  I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment.

    ~ Kim Marshall, Eating Disorder Expert

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    I signed up ten new clients from one press release!

    I had an article published which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. My aim is to use PR to reach as many people as possible. Update – Dawn signed up an additional ten new clients following a subsequent guest blog post (Dawn had 1-2-1 coaching alongside the group program)

    ~ Dawn Walton, Think It Change It


    Numerous messages and gorgeous clients

    I’ve had fabulous mainstream coverage in the Daily Mail, Forbes, Daily Telegraph,, Evercoach and more. I hired Dina Behrman to help me with that and I could not be happier with her work. She puts her heart and soul into publicity and does it with a great deal of integrity. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. It makes my heart sing. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications. (Lenka worked privately with Dina)

    ~ Lenka Lutonska, Extraordinary Growth Coach 


    What we cover:

    PR Planning & Strategy For Epic Success

    • Who your ideal client is & how to reach them through PR
    • How to research target publications so you can offer them ideas they can’t refuse
    • My insider hacks for planning your winning PR campaign

    Tell Your Story

    • Discover your story – get clear on what your compelling story is
    • Use the proven story formula to hook journalists in
    • Get clear on your areas of expertise & write your author bio for maximum impact

    Guest Write Your Way To Fame

    • How to get published on big name blogs with ease & how to submit & write guest articles for publications, as an expert
    • Next-level strategies for getting thousands of views of your guest blog posts

    Pitching The Media

    • Find your winning news angle – win over journalists with story ideas they’ll love
    • Write your killer press release & get your news published
    • Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications

    Get In Touch With The Press

    • Discover which journalists to contact, so you get it right every time
    • Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
    • Media etiquette (learn what not to do!) & discover what to do if you get a knock-back

    Media Requests & Social Media For Publicity

    • How to connect with journalists on social media (learn the right way to do it so you get results)
    • Where to find media requests (there are journalists out there waiting to hear from you!)
    • How to respond to media requests, so that you stand out against the competition

    Rock Your Interviews

    • Create engaging soundbites so that you get your message across in every interview
    • Learn how to get featured on podcasts
    • Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again

    Leveraging The Media

    • How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
    • What to do after you’ve been featured to capitalise on your media coverage
    • How to create a Media Plan for the future so you continue to get publicity and hit your goals


    We’ll kick-off with an orientation call, and you’ll benefit from three implementation sessions during the program so that you’re putting everything into practice. 

    And remember, this is a practical, interactive programme, rather than a theory-based DIY course, so you’ll be totally supported! Which means you’ll start getting media coverage during the programme itself, and continue to get featured after it has finished.

    I’ve had excellent coverage!

    Within a few months of working with Dina I’d had excellent coverage in The Guardian, The Huffington Post, Marie-Claire and several other national, regional and local media platforms. I am absolutely delighted with the results, they are even better than I expected and have contributed to several VIP coaching clients joining my business. (Claire worked privately with Dina)

    ~ Claire Mitchell, The Girls Mean Business

    By the end of the programme you will have:

    • Well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
    • The inside scoop on where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to massive audiences and get epic results
    • Support on how to deal with knock-backs to keep your mindset on track
    • Exclusive techniques that I have never shared elsewhere for leveraging the press & getting 1000’s of views of your articles, for next level publicity
    • The full low-down on how to capitalise on your publicity to bring in thousands of leads, brand new clients and way more cash
    • And more!

    Is PR POWER For You?

    • You run a service-based business and are a coach, consultant, therapist or change-maker
    • You want to be seen as the ‘go to’ expert in your niche
    • You’re ready to transform your business
    • You’re prepared to show up and put the work in
    • You’re comfortable with writing blog posts
    • You’re ready to stretch yourself and try something different
    • You’re not prepared to invest in yourself
    • You expect instant results but aren’t prepared to put the work in
    • You’re prone to making excuses instead of taking action
    • You’re happy exactly where you are and don’t want to do anything to move your business forward

    Go VIP

    Sign up for the VIP level and get 4 months of high level 1-2-1 coaching from me alongside the programme to bring you even quicker results. Become a VIP and get an initial 90-minute Deep Dive session where we’ll dive into creating a PR strategy to help you hit your goals, plus five additional 1-2-1 calls, and personalised media lists.

    Frequently Asked Questions

    Who is this course for?

    This is for coaches, consultants, therapists or change-makers who want to get featured in the press and leverage the media to transform their business

    Can you guarantee that I'll get featured in the press?
    Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved!
    What kind of coverage can I expect?
    As with any kind of course, your results will depend on the effort you put in. But if you work through the tutorials and do the work you can expect to get one or two pieces of coverage by the time you’ve completed the 8 modules, and more after.
    How much time will I need to devote to the course?
    Ideally you would dedicate a couple of hours a week to working through that week’s module, plus an hour for the coaching call, but you are free to work through it at your own pace.
    I've had disappointing results with PR before, is it worth doing this course?
    Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets, plus all the guidance, support, and practical resources you need.
    How much interaction will I get with you?

    More than you’d get in a lot of other group programmes! There are regular group calls where you get to ask me your questions and get feedback on your pitches and press releases. Plus the Facebook group where you will get support from me and your course-mates. I really am setting you up for success!

    What if I want more 1-2-1 attention from you?

    If you’d like more 1-2-1 access to me you can sign up for the VIP level, where you’ll get a 90-minute Deep Dive session, regular 1-2-1 calls and FB Messenger access to bring you even faster results. Email me on if you’d like to chat about whether this would be a good fit for you

    What if I don't complete the modules in time, or what if I can't make one of the live calls?
    You get lifetime access to the course so you can work through it all at your own pace. Whilst I do recommend trying to make the Q&A calls live, they’re all recorded, so if for whatever reason you can’t make one, you can send me your questions beforehand and you’ll receive the recording afterwards.
    What's your refund policy?
    I want you to be fully committed to publicising your business so it’s important to go ‘all in’, therefore there are no refunds available.

     A final note from Dina

    I know you might be asking yourself, ‘should I be signing up for yet another course?’ ‘Can I afford this?’ ‘Will it work for me?’ Lovely lady, I want to put your mind at rest and tell you that this is not just another course. This is an interactive group coaching experience. When you join this programme you get personalised feedback, coaching and support from me.

    And let’s be real for a minute. My ‘done for you’ PR clients pay me a minimum of five-figures for me to do their PR for them.  This way you get support from me for a fraction of what it would normally cost for PR support, and you’ll learn skills and get resources that you’ll be able to use for years to come. And the positive impact on your business means that the potential return on investment is huge – you’ll easily make the cost of the course back and then some.  (Psst, it’s also a tax-deductible expense…)

    Will it work for you? You don’t need to be really well known or have a huge following or a fancy website to get publicity. I’ve helped all kinds of people to get featured in the press. If you put into practice what I teach, you will get results.

    Finally, you could try to work this all out yourself (but seriously, do you really have time for that? And will you honestly have the focus and know-how to get it right?), or you could learn my tried and tested techniques to easily generate publicity with confidence, grow your following, attract new leads and transform your business.

    If you’re feeling in any way called to this programme, I highly recommend you make this smart investment for yourself , your business and your future clients who are waiting to hear from you. And remember, I’m going to be there to hold your hand, guide you and cheer you on every step of the way.

    I can’t wait to welcome you into the programme!

    Disclaimer: As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

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