PR  Power

Transform your business by leveraging powerful PR strategies

PR  Power

Transform your business by leveraging powerful PR strategies

Get featured in the press, leverage PR and transform your business (without spending a fortune on a PR agency)

I see you.
You’re the one who no longer wants to be the world’s best kept secret. You’ve had some success but there’s SO much more impact you want to make and you’re beyond ready to do so.
It’s time to harness the power of PR, get featured in the press and attract your dream clients to you.
I know you’re ready to impact more of the people you want to reach.
You’re committed, and working daily on yourself and your business, but where is the true recognition you deserve? Where is the reward you’re looking for?
I see you.
You’re the one who no longer wants to be the world’s best kept secret. You’ve had some success but there’s SO much more impact you want to make and you’re beyond ready to do so.
It’s time to harness the power of PR, get featured in the press and attract your dream clients to you.
I know you’re ready to impact more of the people you want to reach.
You’re committed, and working daily on yourself and your business, but where is the true recognition you deserve? Where is the reward you’re looking for?
Simply put, you’re done with being the world’s best kept secret. It’s time to take what you’ve built so far in your business and get it out there  on a much bigger scale.
It’s time to leverage your talent and make sure that thousands of new people are introduced to your work. It’s time to attract way more leads, and draw in more ideal clients.
This is what the power of PR can do for you and I’m here to help you unleash it.
Simply put, you’re done with being the world’s best kept secret. It’s time to take what you’ve built so far in your business and get it out there  on a much bigger scale.
It’s time to leverage your talent and make sure that thousands of new people are introduced to your work. It’s time to attract way more leads, and draw in more ideal clients.
This is what the power of PR can do for you and I’m here to help you unleash it.

Hi, I’m Dina

I’m a journalist-turned-PR coach who works with amazing coaches, consultants and service-based business owners to get them seen and heard in the press so they can grow their followings, get more leads, attract more dream clients and transform their businesses.
With my ten years’ of experience working as a journalist and editor, I know how the media works and I’m ready to share my insider secrets with you.
I’ve also worked with hundreds of women over the past four years to get them consistent media coverage in high quality media outlets, and to leverage that media coverage to grow their businesses. My methods are tried and tested, and they bring results!

Today I help incredible entrepreneurs from all over the world get seen and heard in places like:

Through the power of PR they’re increasing their impact, influence AND their income!

Which is why I’m so excited to tell you about

PR     Power

THE 8-MODULE SELF-STUDY PROGRAM TO TRANSFORM YOUR BUSINESS BY LEVERAGING POWERFUL PR STRATEGIES

Imagine…

  • getting featured in your dream publications, splashing those ‘as seen in’ logos on your website, and having people reach out to you after reading your article or hearing your interview
  • easily adding hundreds of pre-qualified leads to your email list and social media followings on a regular basis, by focusing on PR for just 30 minutes a day, or a couple of hours a week
  • getting publicity and having the confidence to finally charge your worth, without worrying that your prices are going to scare off potential clients 
  • leveraging publicity to effortlessly attract ideal clients to you, who are dying to work with you, instead of feeling like you’re constantly chasing after customers 
  • using publicity to draw exciting opportunities to you, on autopilot

PR POWER DIGITAL is an 8 module self-study programme for coaches, consultants and change-makers like you, that will help you leverage PR  to get consistent, high quality publicity so you can help more people, attract way more leads and open doors to amazing opportunities

If you’d like to learn how to leverage the power of PR and:

• Appear in a magazine or newspaper
• Be quoted as an expert in an article
• Be on TV, radio or podcasts
• Be featured on well-known blogs

Then PR     Power is perfect for you!

When you sign up for PR POWER, you get all this and more.

And because I know you’re super busy, I’ve created a proven system that takes around 30 minutes a day, or just a couple of hours a week, to give you incredible results.

See what some of my clients and former students have to say:

Marie got national media coverage after taking the PR Power program – she landed work with a company she loves, an invitation to do training as a guest expert and more!
Harriette was featured in numerous publications and was even on TV. She raised her profile and had a five-figure launch! (Harriette worked privately with Dina)

Are you ready?

Because…

know how disheartening it can be when you KNOW you’ve got so much to offer, but you’re not getting in front of enough of your ideal clients to create the impact you desire.
Or, maybe business is going okay, but you’ve plateaued, and you know that it could be SO MUCH BETTER, if you could somehow make the leap to that next level.

The fact is, my clients are TRANSFORMING their lives and their businesses, and the lives of their clients, by leveraging the power of publicity.

  • One gained the confidence to start charging 6x more than she had done previously – now her clients pay her £30k a time, and they’re getting incredible results
  • One rocketed her sales by 200% after working with me
  • Another celebrated a five-figure launch thanks to an online article
  • Another signed up ten new clients in one week, followed by an additional ten a few weeks later
  • Another doubled her book sales
  • Another landed her own radio show with 100k listeners
  • Another tripled her mailing list in a week & gained 1000 new Instagram followers, leading to way more enquiries
  • Another gained 1500 new leads from one article, leading to loads more sales of her digital product, and new clients signing up for her high-end coaching

Ready to transform your life and business?

So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable. (Jayne had 1-2-1 coaching as well as working through the group program).
Jayne Hardy,
Blurt Foundation

My credibility has increased tenfold!

I’ve contributed articles to Entrepreneur Magazine, secured three podcast interviews, and two radio interviews, which has led to new opportunities in my business. My credibility as an entrepreneur and coach has increased tenfold! When you are featured in top publications people see you in a different light. They are also prepared to pay more for your services. Dina, you are a kind, generous and professional PR coach. I loved working with you.
Lien Potgieter,
The Colour Option

Doubled email list & more referrals

I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group PR course.
Samantha Babington,
Life Coach

New clients booking me and sharing my tips with a global audience

Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles. (Nigit worked with Dina privately as well as taking the group program).
Nigit Begum,
Professional Makeup Artist
Jessica doubled her Facebook group in under 48 hours & brought in an additional $12k of sales from one article! And she added 3000 new leads to her list in just a few months (Jessica worked privately with Dina)
Hazel was featured in local and national press and was even invited to appear in a BBC documentary! She increased her following and more than doubled her book sales

I know the thought of putting yourself out there in the press can feel daunting. Maybe you’ve even tried in the past and not had the results you’d hoped for.

I’m here to DEMYSTIFY the entire process for you and help you to quickly and easily leverage PR in a way that feels good, so you can increase your impact, influence and income

What you get:

01

The complete PR POWER System
Value £10,000+

  • You’ll get my entire proven system for getting consistent, high quality media coverage, delivered via 8 weekly modules
  • Get lifetime access to a special member-only portal so you can access your trainings any time you want
  • Get worksheets & cheat sheets so you can easily implement the trainings

02

A VAULT OF BONUS RESOURCES
VALUE £2000

  • Access to money-can’t-buy resources, including a swipe file of pitch and press release examples – get the exact pitches I’ve used to land media coverage
  • Templates and cheat sheets to make things simple
  • Blogging directory, PR planner, bonus training videos and more

03

Little Black Book Of Contacts
Value £1000

  • Lists of hundreds of media contacts, to make contacting journalists a breeze

Bonuses

Get these incredible bonuses when you sign up!

My Personal Pitches & Pitch Walkthrough Video

(Value £1000)

Get the exact media pitches I used to secure coverage in Forbes, Entrepreneur magazine and more, with an exclusive walkthrough video showing exactly what was included and why so you can replicate it

The Exclusive PR Accelerator Masterclass

(Value £297)

The PR Accelerator Masterclass was recorded exclusively for my clients and focuses on mindset for PR success, productivity hacks to incorporate PR into your busy schedule and how to monetise your PR.

Bonus Mini Video Trainings

(Value £750)

Access exclusive pre-recorded mini training videos on how to use celebrity endorsements for PR and how to leverage case studies to score media coverage

1500 new leads and international recognition

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro, Business Insider and Female First. She even got FORBES to acknowledge my coaching success as an under 30 success story! One article in particular brought in 1500 new leads to my business. This level of international recognition has been so huge for me and my business and I am so thankful for Dina for getting my business centre stage. (Sami worked privately with Dina)
Sami Wunder,
Dating & Relationship Coach

I was selected for Top 20 under 40!

Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome. (Libby had 1-2-1 coaching alongside the group program)
Libby Parker,
Registered Dietician

Numerous messages and gorgeous clients

I’ve had fabulous mainstream coverage in the Daily Mail, Forbes, Daily Telegraph, Entrereneur.com, Evercoach and more. I hired Dina Behrman to help me with that and I could not be happier with her work. She puts her heart and soul into publicity and does it with a great deal of integrity. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. It makes my heart sing. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications. (Lenka worked privately with Dina) 
Lenka Lutonska,
Extraordinary Growth Coach 

I signed up ten new clients from one press release!

I had an article published which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. My aim is to use PR to reach as many people as possible. Update – Dawn signed up an additional ten new clients following a subsequent guest blog post (Dawn had 1-2-1 coaching alongside the group program) 
Dawn Walton,
Think It Change It

More book sales and more followers

Since doing the group PR program,  I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media.  I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment. 
Kim Marshall,
Eating Disorder Expert

I’ve had excellent coverage!

Within a few months of working with Dina I’d had excellent coverage in The Guardian, The Huffington Post, Marie-Claire and several other national, regional and local media platforms. I am absolutely delighted with the results, they are even better than I expected and have contributed to several VIP coaching clients joining my business. (Claire worked privately with Dina) 
Claire Mitchell,
The Girls Mean Business

Your Investment

The total value of this high-end self-study programme is thousands of pounds.
Your return on investment once you start getting yourself out there in the press as an expert?
Limitless!

Your investment is just £̶2997 £997 or 2 x 547!

Option 1

Once-Off Payment

best price

Save £97 by paying in full

Option 2

Payment Plan

most flexible

Spread the cost with 2 easy payments

Limited Bonus 

For a limited time get a complimentary 45-minute 1-2-1 VIP PR Strategy Session (value £1000) to create your personalised PR plan when you purchase the PR Power programme.

Bonus 1-2-1 Strategy Call Available Until:

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Module One

PR Planning & Strategy for Epic Success

  • Who your ideal client is & how to reach them through PR
  • How to research target publications so you can offer them ideas they can’t refuse
  • My insider hacks for planning your winning PR campaign

Module Two

Your Story

  • Discover your story – get clear on what your compelling story is
  • Use the proven story formula to hook journalists in
  • Get clear on your areas of expertise & write your author bio for maximum impact

Module Three

Guest Write Your Way to Fame

  • Who your ideal client is & how to reach them through PR
  • How to research target publications so you can offer them ideas they can’t refuse
  • My insider hacks for planning your winning PR campaign

Module Four

Pitching the Media

  • Find your winning news angle – win over journalists with story ideas they’ll love
  • Write your killer press release & get your news published
  • Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications

Module Five

Get in Touch with the Press

  • Discover which journalists to contact, so you get it right every time
  • Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
  • Media etiquette (learn what not to do!) & discover what to do if you get a knock-back

Module Six

Media Requests & Social media for Publicity

  • How to connect with journalists on social media (learn the right way to do it so you get results)
  • Where to find media requests (there are journalists out there waiting to hear from you!)
  • How to respond to media requests, so that you stand out against the competition

Module Seven

Rock Your Interviews

  • Create engaging soundbites so that you get your message across in every interview
  • Learn how to get featured on podcasts
  • Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again

Module Eight

Leveraging the Media

  • How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
  • What to do after you’ve been featured to capitalise on your media coverage
  • How to create a Media Plan for the future so you continue to get publicity and hit your goals

Are you ready?

By the end of the programme you will have:

  • Well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
  • The inside scoop on where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to massive audiences and get epic results
  • Support on how to deal with knock-backs to keep your mindset on track
  • Exclusive techniques that I have never shared elsewhere for leveraging the press & getting 1000’s of views of your articles, for next level publicity
  • The full low-down on how to capitalise on your publicity to bring in thousands of leads, brand new clients and way more cash
  • And more!

PR Power is for you if:

  • You run a service-based business and are a coach, consultant, therapist or change-maker and are are not brand new to business
  • You want to be seen as the ‘go to’ expert in your niche
  • You’re ready to transform your business
  • You’re prepared to show up and put the work in
  • You’re ready to stretch yourself and try something different 

PR Power is not for you if:

  • You’re not prepared to invest in yourself
  • You expect instant results but aren’t prepared to put the work in
  • You’re prone to making excuses instead of taking action
  • You’re happy exactly where you are and don’t want to do anything to move your business forward

 

Frequently Asked Questions

Who is this course for?

This is for coaches, consultants, therapists or change-makers who want to get featured in the press and leverage the media to transform their business

Can you guarantee that I'll get featured in the press?

Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved! If you do the work you can expect to start getting featured pretty quickly and to continue to land media coverage as you work through the program. 

How much time will I need to devote to the course?

Ideally you would dedicate an hour or so a week to working through each week’s module, but this is a self-paced course that you can work through in your own time, and you have lifetime access to the modules so you can re-visit them whenever you like.

I've had disappointing results with PR before, is it worth doing this course?

Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets, plus all the practical resources you need.

What if I want more 1-2-1 attention from you?

If you’d like more 1-2-1 access to me, speak to me about my 6-month Done With You PR package.  Email me on dina@dinabehrman.com if you’d like to chat about whether this would be a good fit for you.

What's your refund policy?

Due to the digital nature of the course there are no refunds available.

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