Get featured in the press & leverage your publicity to attract clients
(without an expensive PR firm)
It’s time to land impactful and profitable publicity that grows your business (even if you have no contacts and are scared of putting yourself out there)
You’re an established coach, consultant, therapist or service-based business owner who’s amazing at what you do, but you are done being the internet’s best kept secret.
You’ve had some success marketing your business, but there’s SO much more impact you want to make and you’re beyond ready to do so.
It’s time to harness the
Power Of PR
so you consistently get featured on podcasts, publications and TV & radio, and attract way more of your dream clients to you, on repeat.
Does any of this sound familiar?
You’ve had some success marketing your business, but you want to create a bigger impact and reach more of the people you’re here to serve
You’re tired of having to battle the algorithm and want another way to attract clients that doesn’t involve dancing on TikTok or sending cold DMs
You’re fed up of seeing other business owners sharing their impressive ‘as seen in’ media logos – why them and not you??
Maybe you’ve even tried PR before but it didn’t bring you the results you’d hoped for, and you want to understand how to get an ROI
You know that being featured in the press on a consistent basis is the next step for you, but you wish someone could show you exactly how to land high quality publicity that brings actual, real results
If this is resonating, then read on, cos you are totally in the right place 😉
>> Imagine being featured in your dream publications, splashing those ‘as seen in’ logos on your website, and having people reach out to you after reading your article or hearing your interview
>> What if you could easily add pre-qualified leads to your email list and social media followings on a regular basis, by focusing on PR for just a couple of hours a week?
>> Imagine using publicity to become the ‘go to’ expert in your field
>> What would it feel like to use publicity to effortlessly attract ideal clients and draw exciting opportunities to you, on autopilot?
You’re oh so ready to get out there in a major way and land media opportunities that convert, but you don’t know where to start
You may be thinking:
The idea of PR seems totally overwhelming, how do I even know how to get started?
Or, I’ve tried to get into the press before and it didn’t work, or the results were lacklustre, so how do I do it and actually get an ROI?
I don’t have a large following and I’m not well known, so how on earth can I approach the press?
What if I try it and I don’t actually land any publicity?
Isn’t it going to take a whole lot of time to do this?
I totally get this! Over the years I’ve spoken to so many entrepreneurs who had exactly the same fears and concerns as you. Which is why I created my signature course, PR Power
Introducing PR Power
An 8-module, self-study online course where you’ll learn the proven process to get featured in publications, podcasts and TV & radio so you can grow your business and attract more clients (without spending a fortune on a PR agency)
New clients booking me and sharing my tips with a global audience
Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles. (Nigit worked with Dina privately as well as taking the group program).
Professional Makeup Artist
So much media coverage!
Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable.
More book sales and more followers
Since doing the group PR program, I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media. I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment.
Eating Disorder Expert
Doubled email list & more referrals
I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group PR course.
My credibility has increased tenfold!
I’ve contributed articles to Entrepreneur Magazine, secured three podcast interviews, and two radio interviews, which has led to new opportunities in my business. My credibility as an entrepreneur and coach has increased tenfold!
The Colour Option
Life before PR Power:
You feel frustrated that you’re not making the impact you know you’re here to make
You’re fed up with being the internet’s best kept secret
Daily posting in Facebook groups is exhausting and frankly soul destroying
You don’t know how to actually get in front of enough of your ideal clients to make a difference
Imposter Syndrome is looming large and you wish you felt more legit
Every time another FB friend posts about their latest article in Forbes or an amazing podcast interview the little green eyed monster comes out and you think ‘why them and not me?!’
Life after PR Power:
New subscribers sign up to your email list after reading one of your articles
An influx of new followers on Instagram or Facebook who find you via your latest media appearance
Your phone pings with Paypal notifications from the new sales you’ve made after people have found you from a podcast interview
You feel excited to share your latest magazine feature and love all the enthusiastic comments you get from your followers about it
Ideal clients book in discovery calls to work with you after hearing your interview and they know immediately they want to work with you
THE COMPLETE PR POWER SYSTEM
- You’ll get my entire proven system for getting consistent, high quality media coverage & leveraging it, delivered via 8 modules
- Get lifetime access to a special member-only portal so you can access your trainings any time you want
- Get worksheets & cheat sheets so you can easily implement the trainings
A VAULT OF PR RESOURCES
- Access to money-can’t-buy resources, including a swipe file of pitch and press release examples – get the exact pitches I’ve used to land media coverage
- Templates and cheat sheets to make things simple
- Media guide, PR planner, bonus training videos and more
PR Power Modules
CLICK THE MODULES BELOW TO SEE WHAT’S INCLUDED
PR Planning & Strategy for Epic Success
Who your ideal client is & how to reach them through PR
How to research target publications so you can offer them ideas they can’t refuse
My insider hacks for planning your winning PR campaign
Discover your story – get clear on what your compelling story is
Use the proven story formula to hook journalists in
Get clear on your areas of expertise & write your author bio for maximum impact
Guest Write Your Way to Fame
How to get published on big name blogs with ease & how to submit and write guest articles for publications, as an expert
Next level strategies for getting thousands of views of your guest blog posts
Pitching the Media
Find your winning news angle – win over journalists with story ideas they’ll love
Write your killer press release & get your news published
Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications
Get in Touch with the Press
Discover which journalists to contact, so you get it right every time
Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
Media etiquette (learn what not to do!) & discover what to do if you get a knock-back
Media Requests & Social media for Publicity
How to connect with journalists on social media (learn the right way to do it so you get results)
Where to find media requests (there are journalists out there waiting to hear from you!)
How to respond to media requests, so that you stand out against the competition
Rock Your Interviews
Create engaging soundbites so that you get your message across in every interview
Learn how to get featured on podcasts
Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again
Leveraging the Media
How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
What to do after you’ve been featured to capitalise on your media coverage
How to create a Media Plan for the future so you continue to get publicity and hit your goals
Get these incredible bonuses when you sign up!
My Personal Pitches & Pitch Walkthrough Video
Get the exact media pitches I used to secure coverage in Forbes, Entrepreneur magazine and more, with an exclusive walkthrough video showing exactly what was included and why so you can replicate it
Media Outlet Guide
Make your life easier when it comes to working on your PR, with this handy guide to a range of different media outlets to pitch
Bonus Mini Video Trainings
Access exclusive pre-recorded mini training videos on how to use celebrity endorsements for PR and how to leverage case studies to score media coverage
By the end of PR Power you will have:
Well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
Knowledge of where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to big audiences
Support on how to deal with knock-backs to keep your mindset on track
Exclusive techniques that I have never shared elsewhere for leveraging the press & getting 1000’s of views of your articles
The full low-down on how to capitalise on your publicity to bring in new leads, new clients and more cash – let’s leverage your publicity!
Hi, I’m Dina
Hi, I’m Dina! I’m a journalist-turned-PR strategist who works with amazing coaches, consultants and service-based business owners to get them seen and heard in the press so they can grow their followings, get more leads, attract more dream clients and transform their businesses.
I’ve worked with hundreds of women over the past 8+ years to get them consistent media coverage in high quality media outlets, and to leverage that media coverage to skyrocket their businesses. My methods are tried and tested, and they bring results!
Today I help incredible entrepreneurs from all over the world get seen and heard in the press, and I’ve use my methods to land my own media coverage in places like:
My clients are transforming their businesses with PR
Christine gained the confidence to start charging 6x more than she had done previously – now her clients pay her £30k a time, and they’re getting incredible results
Ann rocketed her sales by 200% after being featured in the press
Harriette celebrated a five-figure launch thanks to an online article
Dawn signed up ten new clients in one week following a newspaper article, followed by an additional ten a few weeks later after a guest blog post
Hazel doubled her book sales after being featured in the press
Sam landed her own radio show with 100k listeners thanks to her publicity
Michelle tripled her mailing list in a week after a magazine feature & gained 1000 new Instagram followers, leading to way more enquiries
Sami gained 1500 new leads from one article, leading to loads more sales of her digital product, and new clients signing up for her high-end coaching
Marie got national media coverage after taking the PR Power program – she landed work with a company she loves, an invitation to do training as a guest expert and more!
Kim was featured in national media including Huff Post, Daily Mail, Marie Claire, Bella & more. This has led to more people reaching out to her, more book sales, more followers on social media.
Now it’s your turn to get featured in the press with ease
Self-study & 1-2-1 Support
8 modules of video lessons & worksheets
Bonus #1 My personal media pitches and pitch walkthrough video
Bonus #2 Media outlet guide
Bonus #3 Two mini video trainings on celebrity endorsement & case studies for PR
£1297 + VAT
Are you ready?
There has never been a better time to start getting featured in the press.
Starting now will allow you to:
- Rapidly build the know, like, and trust factor, massively shortening the time it takes for potential clients to buy from you
- Gain the kind of expert positioning that makes prospects want to sign up with you with ease
- Grow your email list and social media following with hundreds of raving fans
- Attract exciting opportunities (think speaking gigs, book deals, your own column or radio show) on autopilot
If you wait, you’ll be in the same place you are now. 6 months from now, you’ll wish you had started today!
PR Power is for you if:
You run a service-based business and are a coach, consultant, therapist or change-maker and are are not brand new to business
You want to be seen as the ‘go to’ expert in your niche
You’re ready to transform your business
You’re prepared to show up and take action
You’re ready to stretch yourself and try something different
PR Power is not for you if:
You’re not prepared to invest in yourself in order to promote your business in the media
You expect instant results but aren’t prepared to put the work in
You’re prone to making excuses instead of taking action on getting yourself out there
You’ve got two choices here:
You can try to figure this out on your own and piece together a press release using an outdated PR strategy you found on the internet that ‘might’ pay off (once) if you fire it off to enough journalists. But then what?
You could swipe my proven step-by-step PR system for repeatedly landing consistent, high quality media coverage that converts and gets the type of publicity that actually grows your business within just a few weeks.
You can do this even if you have no time, don’t have a big following and are scared of putting yourself out there…
I don’t have time to do my own PR
I’ve developed a system you can do in just a couple of hours a week. And I’ve designed the course so that you can fit it around your busy schedule, with video trainings you can watch from your laptop or tablet at a time that suits you.
I’m not well known enough/don’t have a big enough following
I’ve helped all kinds of people across a range of industries to land media coverage, regardless of how well known they are or the size of their following. And no, you don’t need to already have contacts to get in touch with the press, the course helps you pitch exactly the right people.
I’m scared of putting myself out there
Once you’re armed with the knowledge and guidance of my proven PR system, you’ll realise there’s nothing to feel scared about. There is so much potential for you to get amazing publicity and having it all broken down so you know step by step exactly what to do means you’ll no longer feel scared, you’ll feel excited.
What my clients say:
“Multiple $10k Clients After Being Featured In Mainstream Media”
I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I’ve had so many sales conversations when someone has found me through this article or that article. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications.
Mindset & Business Coach
“International Recognition, new clients & leads”
Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox.
Dating & Relationship Coach
“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article”
In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months.
Selling To Corporate
By learning this through the PR Power program, you get huge benefits without the huge price tag.
Hiring a decent PR agency will set you back around $5k – $10k per month, usually with a 12-month minimum contract. And as soon as your contract finishes you’ll either be left on your own to figure out what to do next, or you’ll need to sign up for another pricey retainer.
The tools and resources provided in this course are something you can use again and again for years to come to land media coverage that grows your business and brings you sales – meaning you’ll get a huge return on investment
Frequently Asked Questions
Who is this program for?
This is for coaches, consultants, therapists or service-based business owners who want to get featured in the press and leverage the media to become the ‘go to’ expert and attract more clients
Can you guarantee that I'll get featured in the press?
Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved! If you do the work you can expect to start getting featured quickly and to continue to land media coverage as you work through the program.
How much time will I need to devote to the course?
Ideally you would dedicate an hour or so a week to work through each week’s module.
I've had disappointing results with PR before, is it worth doing this course?
Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets for not only landing coverage but also LEVERAGING it, plus all the practical resources you need.
What if I want a different level of support from you?
Email me on firstname.lastname@example.org if you’d like to chat about other options.
What's your refund policy?
Due to the digital nature of the course there are no refunds available.
When does the course begin and end?
You get instant access to the modules as soon as you make your payment, and you can work through them in your own time.
Do I get lifetime access to the course material?
Yes, you get lifetime access to the course materials (i.e. for the lifetime that this course exists, which means a minimum of one year)
Ten new clients x2 and a TED Talk
I had an article published in a newspaper which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients, and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. Update – Dawn had an article published on another blogging platform and signed up an another 10 new clients. She was also asked to present a TEDx Talk.
Think It Change It
Selected for Top 20 Under 40 and TV news appearance
Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 Under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome, I even appeared on the news!
Book sales doubled
Since working with Dina I have been published in The Huffington Post, had a piece covering my novels in The Chester Chronicle, as well as being invited to blog for the mental health charity MIND. In the week following the publication of one of the articles, my book sales more than doubled! I have also been invited to guest blog on several sites and have appeared in a BBC documentary. I cannot recommend Dina highly enough.
The Write Copy Girl
Still got questions? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click here to schedule your 15-minute decision making call.