Ready to stop feeling like a best kept secret and reach more of the people you’re here to serve?



Members Club

Kickstart your PR so you can start getting featured in media outlets and generating publicity that attracts clients, in a way that feels good

You’re a coach, consultant, therapist or service-based business owner who’s amazing at what you do, but sometimes you feel like the internet’s best kept secret.
You know there’s SO much more impact you want to make.

It’s time to land impactful and profitable publicity that grows your business (even if you have no contacts and are scared of putting yourself out there) 

Just like these clients have done: 

Rachel Toy

Vintage & Retro Collector

Seven pieces of publicity in just six weeks

Full-page articles about her and her business in two regional newspapers, featured as an expert in an article published on a glossy magazine’s website (which has 9.1million visitors per month), contributed to an article for one of the UK’s bestselling monthly magazines, wrote an article for a top specialist publication, full-length feature in a well known weekly magazine AND interviewed on the radio

Dawn Walton


Signed up ten new clients from one press release

I had an article published in my local paper which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. Update – Dawn had an article published on another blogging platform and signed up another 10 new clients. She was also asked to present a TEDx Talk.

Dina Behrman Creating Impact

Mel MacIntyre

Intuitive Business Coach

Hundreds of new email subscribers & several new clients

“I’ve had multiple media appearances. One newspaper article about dealing with burnout brought in hundreds of new email subscribers and a lot of discovery calls. It’s got to the point I may have to bring in a new coach to deal with the demand I have for coaching on burnout now. I’ve had people who have found me via that article who have signed up for my high-ticket mastermind, it’s been amazing.” 


After working with hundreds of clients, I’ve learnt that getting featured in the press is the quickest way to level up your business and gives you:


More leads – easily attract new followers & subscribers who are interested in what you have to say 


More soulmate clients – call in more perfect-fit clients who are eager and excited to work with you


Expert status & credibility – establish yourself as an authority in your field and instantly build the ‘know, like and trust’ factor, leading to more ‘yes’s’ on your sales calls and exciting new opportunities coming your way


Increased income – gain the confidence to raise your rates after you get featured as an expert


Increased impact – helping MORE of the people who need to hear from you


Members Club

Join the 12-month membership where you’ll learn the proven process to quickly and easily get featured in publications, podcasts and TV & radio so you can grow your business and attract perfect-fit clients (without spending a fortune on a PR agency)

Here’s how we’re going to do it:



    • Simple trainings to get you started with doing your own PR
    • Member-only portal so you can access your trainings any time you want and pick the ones you want to focus on
    • Bingeable, bite-sized trainings, plus worksheets & cheat sheets so you can easily implement


    • Get your questions answered during our Q&A calls (2 per month via Zoom) and take action with our implementation sessions (2 per month via FB livestream)
    • Access to the call replay so you can watch or rewatch in your own time
    • Regular pop-up trainings from Dina


    • Receive media requests from journalists looking to feature experts and case studies
    • Includes exclusive journalist requests you won’t find elsewhere
    • Quick and easy way to get results! Supplement your pro-active PR activities by responding to journalists


    • Opportunities for in-person meet ups
    • Private Facebook group to get support from course members and celebrate your wins
    • Chance to network with like minded business owners

More client results: 

Achieved several pieces of publicity, despite juggling her business with homeschooling during lockdown. Amazing expert status and she even got paid for being featured.  Appeared in Daily Mail’s You Magazine, Mail Online, Daily Express, Elephant Journal, and more.

Julia Fearon

Mindset & Business Coach

In talks with This Morning and Red Magazine – now journalists come to her! Also consistent website traffic from sharing guest articles on blogging sites.

Sonia Grimes

Alcohol Recovery Coach

Phones ringing off the hook following double-page feature in the Daily Mail, interviewed on BBC Breakfast, Best Magazine, Bella Magazine, local TV and radio news shows and more.

Dina Shale

The Way Of The Horse

Life before PR Power Members Club:


You feel frustrated that you’re not making the impact you know you’re here to make


You’re fed up being the internet’s best kept secret


Daily posting in Facebook groups is exhausting and, frankly, soul destroying


You don’t know how to actually get in front of enough of your ideal clients to make a difference


When a FB friend posts about their latest article or interview you can’t help think ‘why them and not me?!’

Life after PR Power Members Club:


New subscribers sign up to your email list after reading a feature about you


An influx of new followers find you via your latest media appearance


Your phone pings with sales notifications from people who’ve read your article


You’re excited to share your latest feature and love the enthusiastic comments you get about it


Ideal clients book in discovery calls after hearing your interview and know immediately they want to work with you

New clients booking me and sharing my tips with a global audience

I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles. 

Nigit Begum,
Professional Makeup Artist

So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable. 

Jayne Hardy,
Blurt Foundation

More book sales and more followers

I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media.  I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment. 

Kim Marshall,
Eating Disorder Expert

Doubled email list & more referrals

I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s PR course.

Samantha Babington,
Life Coach

My credibility has increased tenfold!

I’ve contributed articles to Entrepreneur Magazine, secured three podcast interviews, and two radio interviews, which has led to new opportunities in my business. My credibility as an entrepreneur and coach has increased tenfold! 

Lien Potgieter,
The Colour Option


  • Creating your PR plan
  • Creating an irresistible opt-in
  • Writing your author bio
  • Creating a media kit
  • Press page roadmap
  • Quick win PR – the quickest and easiest ways to start generating publicity 
  • Using publicity to speak to your ideal clients through storytelling and sharing your expertise
  • Leveraging your PR to attract clients


Get these incredible bonuses when you sign up!

Media Kit Template
(VALUE £500)

Plug and play media kit template

PR Sales Funnel Blueprint
(VALUE £250)

PR Accelerator Workshop
(VALUE £450)

Joining the PR Power Members Club gives you:


Well-crafted pitches and press releases that make journalists & podcast hosts want to feature you


Media requests from journalists with guidance on how to respond so you get picked


What to say and what not to say in interviewes to showcase your expertise 


Exclusive techniques for getting 1000’s of views of your articles


How to capitalise on your publicity to bring in leads and clients


Support on how to deal with knock-backs to keep your mindset on track


And more!

Hi, I’m Dina

I’m a journalist-turned-PR strategist who works with amazing coaches, consultants and service-based business owners to get them seen and heard in the press so they can grow their followings and attract more dream clients.

I’ve worked with hundreds of clients over the past 9+ years to help them get consistent publicity in high quality media outlets, and to leverage it to grow their business and attract clients. My methods are tried and tested, and they bring results!

Today I help incredible entrepreneurs from all over the world get seen and heard in the press, and I’ve use my methods to land my own media coverage in places like:

My clients are transforming their businesses with PR:

Marie got national media coverage after taking the PR Power program – she landed work with a company she loves, an invitation to do training as a guest expert and more!
Kim was featured in national media including Huff Post, Daily Mail, Marie Claire, Bella & more. This has led to more people reaching out to her, more book sales, more followers on social media.

Now it’s your turn to get featured in the press with ease

Join the PR Power Members’ Club for 12-months of support, training & guidance to get consistently featured in publications, podcasts and TV & radio

PR Power Members Club


12 months of support via live Q&A calls and implementation sessions

12 months of community via the private FB group

Regular media requests from journalists wanting to feature you

Pop-up trainings from Dina

8 modules of video lessons & worksheets
Bonus #1 My personal media pitches and pitch walkthrough video
Bonus #2 Media outlet guide
Bonus #3 Two mini video trainings on celebrity endorsement & case studies for PR

Your Investment:

Join now to get the founding members’ rate

Payment Plan

Most Flexible

12 Payments Of

£118 £90


Best Price

Pay In Full (+ get a bonus 30-min PR strategy call with Dina)

£1294 £994 

Click here to pay in dollars

(12 x $110 or pay-in-full $1197)

Want to chat first? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click here to schedule your 15-minute decision making call.

Are you ready?

There has never been a better time to start getting featured in the press. 

Starting now will allow you to:

  • Rapidly build the know, like, and trust factor, massively shortening the time it takes for potential clients to buy from you
  • Gain the kind of expert positioning that makes prospects want to sign up with you with ease
  • Grow your email list and social media following with hundreds of raving fans 
  • Attract exciting opportunities (think speaking gigs, book deals, your own column or radio show) on autopilot

If you wait, you’ll be in the same place you are now. 6 months from now, you’ll wish you had started today!

PR Power Members Club is for you if:


You run a service-based business or a coach, consultant or therapist 


You want to be seen as the ‘go to’ expert in your niche


You’re ready to reach more of the people you’re here to serve


You’re prepared to show up and take action


You’re ready to stretch yourself and try something different

PR Power Members Club is not for you if:


You’re not prepared to invest in yourself


You expect instant results but aren’t prepared to put the work in


You’re prone to making excuses instead of taking action on getting yourself out there

You’re happy exactly where you are and don’t want to do anything to move your business forward with publicity

You’ve got two choices here:

You can try to figure this out on your own and piece together a press release using an outdated PR strategy you found on the internet that ‘might’ pay off (once) if you fire it off to enough journalists. But then what? 


You could swipe my proven step-by-step PR system for repeatedly landing consistent, high quality media coverage that converts and gets the type of publicity that actually grows your business within just a few weeks.

You can do this even if you have no time, don’t have a big following and are scared of putting yourself out there…

I don’t have time to do my own PR

I’ve developed a system you can do in just a couple of hours a week. And I’ve designed the modules to fit around your busy schedule, with video trainings you can watch from your laptop or tablet at a time that suits you.

I’m not well known/don’t have a big enough following

I’ve helped all kinds of people in a range of industries get publicity, regardless of how well known they are or the size of their following. And no, you don’t need to already have journalist contacts, we help you pitch exactly the right people.

I’m scared of putting myself out there

Once you’re armed with my proven PR system, you’ll realise there’s nothing to feel scared about. There is so much potential for you to get amazing publicity and when you know exactly what to do you’ll no longer feel scared, you’ll feel excited.

What my clients say:

“Multiple $10k Clients After Being Featured In Mainstream Media”

I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I’ve had so many sales conversations when someone has found me through this article or that article. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications.

Lenka Lutonska,
Mindset & Business Coach

“International Recognition, new clients & leads”

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox. 

Sami Wunder,
Dating & Relationship Coach

“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article” 

In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months. 

Jessica Lorimer,
Selling To Corporate


The PR Power Members Club gives you huge benefits without the huge price tag.

Hiring a PR agency will set you back around £3k – £10k per month, usually with a 12-month minimum contract. And as soon as your contract finishes you’ll be left on your own to figure out what to do next.

But you’ll be able to use the tools and techniques from this membership for years to come to get publicity that grows your business – meaning you’ll get a huge return on investment

Frequently Asked Questions

Who is this membership for?

This is for coaches, consultants, therapists or service-based business owners who want to get featured in the press and leverage the media to become the ‘go to’ expert and attract more clients

Can you guarantee that I'll get featured in the press?

Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved! If you do the work you can expect to start getting featured as early as module 3, and to continue to secure media opportunities as you work through the modules and beyond. 

How much time will I need to devote to this?

Ideally you would dedicate an hour or so a week to working on your PR. We also have regular Q&A calls and implementation sessions that you can choose to attend, so you are fully supported.

I've had disappointing results with PR before, is it worth doing this course?

Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets for not only landing coverage but also LEVERAGING it, plus all the practical resources you need.

What if I want a different level of support from you?

Email me on if you’d like to chat about other options, including working with me 1-2-1.

What's your refund policy?

Due to the digital nature of the training modules and resources there are no refunds available and  you must complete the full 12 months of payments.

When does the membership start?

We’ll kick off with the live calls in May 2024, but you’ll get instant access to the modules when you sign up.

How long do I get access to everything?

You get 12 months’ access to the modules, calls, implementation sessions, pop-up trainings, media requests and FB community. After the year is up, you’ll have the option to renew your membership at a reduced alumni rate. 

Selected for Top 20 Under 40 and TV news appearance

Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 Under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome, I even appeared on the news!


Libby Parker,
Registered Dietician

Book sales doubled

Since working with Dina I have been published in The Huffington Post, had a piece covering my novels in The Chester Chronicle, as well as being invited to blog for the mental health charity MIND. In the week following the publication of one of the articles, my book sales more than doubled! I have also been invited to guest blog on several sites and have appeared in a BBC documentary. I cannot recommend Dina highly enough.


Hazel Butler,
The Write Copy Girl

Still got questions? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click here to schedule your 15-minute decision making call.

Alternatively, connect with me on Facebook or Instagram and let’s chat in the DMs 🙂 

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