Profitable PR
MEMBERS’ CLUB
The 6-month high-level members’ club for entrepreneurs who are ready to get consistent media coverage in quality publications so they can go from best kept secret to industry leader and explode their impact and their business!
YES I’M IN!
Profitable PR
MEMBERS’ CLUB
The 6-month high-level members’ club for entrepreneurs who are ready to get consistent media coverage in quality publications so they can go from best kept secret to industry leader and explode their impact and their business!
YES, I’M IN!
It’s not enough to be great at what you do, you need to be great at letting others know you’re great at what you do…
Because you can be the best coach, consultant or online service provider out there, but if not enough of your ideal clients know you exist you’re never going to create the impact you know you’re here to make.
And I know you know you should be putting yourself out there more, but for whatever reason (lack of time, lack of confidence, lack of know-how) you just haven’t quite got round to it.
And it’s not as though your business isn’t doing well. It is. It’s just that you’re craving more.
You’re confident in your abilities – your clients love you and tell you as much. But you’re fed up of feeling like you’re the internet’s best kept secret.
If only there was a way you could get yourself out there in a MUCH bigger way, make a WAY bigger impact, grow your business and have more of the exciting opportunities you desire come to you.
Friend, I’ve got your back
Introducing the..
Profitable PR
Members’ Club
AMPLIFYING your impact by getting you featured in the press
This exclusive ‘Done With You’ experience will take you from struggling to stand out, to confidently getting featured in multiple media outlets, on a consistent basis. And leveraging that media coverage to skyrocket your business.

To truly hit that next level in your business & help more of the people you’re here to serve, you don’t need to run yourself ragged trying out a hundred different marketing strategies. You just need:
1) A proven system for landing consistent, high quality media coverage that raises your profile and rapidly builds the know, like and trust factor
2) A way to position yourself as the ‘go to’ expert who your ideal clients can’t wait to work with
3) A way to consistently build your following with warm leads
4) A way to engage your audience that makes them eager to work with you
This is exactly what you’ll get when you join the Profitable PR Members’ Club
This is not a PR course. This is a ‘Done With You’ PR experience
You will be coached and guided by me, a leading UK publicist and PR strategist who has helped hundreds of business owners to get featured in international media.
By positioning myself as an expert I’ve created a thriving business and I’ve helped my clients land the kind of media coverage and expert positioning that has enabled them to scale to multi-six and seven-figures.
I’ve helped clients get featured in top media outlets, and to leverage that publicity to create incredible results in their businesses including:
- sales up by 200 percent
- ten new clients in a week, followed by ten more a few weeks later
- 6x-ing their fees
- a five-figure launch from one article
- 1500 new leads resulting in more sales and multiple high-ticket clients signing up
- doubling or tripling their email lists and adding thousands of followers on social media
- signing up £10k clients with ease
- exciting opportunities like landing a radio show, a magazine column, a book deal, and a TED Talk
- and so much more.

“Multiple New Clients After Being Featured In Mainstream Media”
I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I could not be happier with Dina’s work. She puts her heart and soul into publicity and does it with a great deal of integrity. I’ve had so many sales conversations when someone has found me through this article or that article. It just immediately gives you credibility. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. It makes my heart sing. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications.
Lenka Lutonska,
Limitless Millionaire Mentor
Now it’s your turn to create a profitable PR system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.
Remember, spots are limited so act quickly to secure yours!
Now it’s your turn to create a profitable publicity system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.
Remember, spots are limited so act quickly to secure yours!
The Profitable PR Members’ Club
will take you on a 6-month VIP experience that will give you:
- The chance to pitch directly to top journalists to get featured
- Exclusive media opportunities you won’t find elsewhere
- Pitches & press release swipe file – get my personal media pitches & press releases, plus my help to create your own that easily hook journalists in to make them want to feature you
- Help with where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can showcase your expertise to aligned audiences
- Exclusive techniques for leveraging the press & getting 1000’s of views of your articles
- Help to capitalise on your publicity to bring in new followers, leads & clients
- A successful publicist, who’s also a former journalist, (moi) available for support and guidance – it’s the closest thing to having your own publicist, without having to pay a publicist’s fees
And because I know you’re a busy person, I’ll be sharing simple techniques that you can pass on to your team member or VA if you have one, so that they can easily support you to get featured
We’ll even let you bring your VA or team member with you to the members’ club at no additional cost so they can learn exactly what to do.

When you join the members’ club you become part of my inner circle, which means I’ll tell my journalist contacts about you and will share relevant media requests with you.
The program includes 2 group coaching calls per month in an intimate group setting, 2 pitch review sessions per month, regular exclusive media requests, and online ‘meet the journalist’ sessions with personal introductions to journalists and the opportunity to pitch to them.

“International Recognition, new clients & leads”
Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business and I am so thankful for Dina getting my business centre stage. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox. I’d highly recommend Dina to anybody who’s looking to crack open the door to big style fame.
Sami Wunder,
Dating & Relationship Coach
Here’s what’s included:
01
Profitable PR 1-2-1 Strategy session (Value £1000)
40-minute 1-2-1 Strategy Kickstart Call. Private call with Dina to map out your personalised PR plan to ensure you hit your goals
02
12 x group PR coaching calls (value £6000)
2 live group coaching calls per month – intimate group calls via Zoom to receive training and hot-seat coaching for support and guidance on who and what to pitch and what to say to journalists. All calls are recorded if you can’t make it live so you can submit your questions and get them answered
03
Weekly media pitch review sessions (VALUE £3000)
Weekly Media Pitch Review Sessions so you can get feedback on your pitches and press releases or articles. I’ll be working on them with you to make sure you have the absolute best chance of success.
04
12 month access to the PR Power Programme & vault of resources (value £3000)
12 months access to 8 comprehensive PR Power training modules to work through in your own time. Plus a vault of resources for you to download and keep including pitch and press release templates, pitch and press release swipe file (real life examples of successful media pitches that you can tweak for your own use – including the exact pitches I used to land features in Forbes, Entrepreneur magazine and more), media outlet guide, media planners, and more (Value £3000)
05
meet the journalist training & pitching sessions (value £3000)
6 ‘Meet The Journalist’ Sessions. Exclusive training sessions with leading journalists, editors and TV producers plus a chance to pitch them directly. This kind of access is priceless!
06
exclusive media requests (value £1000)
Exclusive media requests – receive exclusive media requests, that you won’t find elsewhere, from journalists wanting to speak to experts for articles
07
private facebook group (value £1000)
Private Facebook group for feedback, support and connection
Plus
For the 6-month duration you will become part of my inner circle, meaning I will mention your to my journalist contacts and share media requests with you (value: priceless!) We also invite you to bring your VA or team member with you to the members’ club, at no additional cost, so they can learn how to support you with PR.
Your Investment
Become a Profitable PR member with 6-months of support for just $4000 USD
Or get the payment plan for 6 x $733 USD or 8 x $550 USD
VAT will be added for UK residents
Limited Time Bonuses
join before the timer hits zero to get these additional bonuses
meet the journalist session bundle (value $997)
Access 5 pre-recorded training sessions with journalists & producers, including leading Forbes journalist, TV producer (Good Morning Britain, Sky News, ITN News), Magazine Commissioning Editor (Red, Prima, Good Housekeeping), award-winning freelance magazine journalist (Woman & Home, Grazia, Good Housekeeping, Prima, Top Sante) and leading freelance newspaper & magazine journalist (Daily Mail, You Magazine and Fabulous magazine)
“Leverage your media with Facebook” exclusive training (value $497)
Access to a special pre-recorded training from our resident Facebook Ads expert on how you can use FB ads to get thousands of views of your media articles to create amazing engagement as well as new leads
PR accelerator masterclass (value $297)
Get access to the exclusive PR Accelerator Masterclass so you can truly amplify your success! The PR Accelerator Masterclass was recorded exclusively for my clients and focuses on mindset for PR success, productivity hacks to incorporate PR into your busy schedule and how to monetise your PR. This is gold!

Hi, I’m Dina
I’m a former journalist-turned-PR strategist, who gets entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business.
I’ve worked as a publicist for a number of 7-figure business owners and I’ve helped hundreds of entrepreneurs do their own PR and get featured in media across the globe.
I’ve also used PR and expert positioning myself to grow a thriving 6-figure business that makes a positive impact in the world.
As Seen In






Hi I’m Dina

I’m a former journalist-turned-PR strategist, who gets entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business.
I’ve worked as a publicist for a number of 7-figure business owners and I’ve helped hundreds of entrepreneurs do their own PR and get featured in media across the globe.
I’ve also used PR and expert positioning myself to grow a thriving 6-figure business that makes a positive impact in the world.
As Seen In






If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.
YES, I’M IN!
Is The Profitable PR Membership Right For You?
This is for you if:
✔ You’re a coach, consultant or service-based business owner who has an established business (i.e you are not brand new in business)
✔ You are done with being the best kept secret and want to truly establish yourself as the ‘go to’ expert in your field’
✔ You’re excited to get yourself out there and share your message on a much bigger scale
✔ You’re an action-taker and you’re willing to put in the work so you can reap the rewards
✔ You have a positive mindset and a ‘can do’ attitude
This is not for you if:
X You don’t have any clients and are not making any money in your business
X You don’t want to be seen as the ‘face’ of your business
X You’re looking for a magic bullet or ‘quick fix’ to save your business
X You’re not willing to take action, are prone to making excuses and give up easily
X You don’t like following direction

“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article”
Working with Dina has been an incredible experience. In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours. That’s right – with just one feature, we doubled members in my Facebook group AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months. I highly recommend working with Dina!
Jessica Lorimer,
Sales Coach | www.jessicalorimer.com
“I signed up ten new clients from one press release”
I had an article published in my local paper which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article as incredibly well received – people came to see me that had given up hope and I helped them. My aim is to use PR to reach as many people as possible. Update: Dawn had an article published on a blogging platform and signed up an additional 10 new clients. She was also asked to present a TED Talk.
Dawn Walton,
Think It, Change IT


“Amazing results and new clients booking me”
Dina supported me to feel more confident about getting publicity. Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, Fabulous magazine, Health & Wellbeing and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles.
Nigit Begum,
Make-Up Artist & Creative Director
“Valuable connections with journalists who always reply”
Dina is excellent. Knowledgeable, very well connected, clear in her message and the modules are fantastic. I have built an impressive relevant email list of valuable connections with journalists /outlets who always reply, support and advise. I know how to write a pitch that will grab attention and I don’t feel awkward about following up. Both of which are huge.
Sonia Grimes,
Founder of The Rapid Alcohol Recovery Method














It all starts with a decision.
A decision to finally get yourself out there in a really big way, and create the massive impact you know you are here to make. No more looking at other ‘leaders’ and wondering why they’re getting opportunities that you’re not. It’s time to truly step up and be seen and heard.
YES, I’M IN!

So much media coverage!
Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable.
Jayne Hardy,
Blurt Foundation

Doubled email list & more referrals
I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group programme.
Samantha Babington,
Life Coach
Frequently Asked Questions
I’ve already signed up for loads of courses, should I really be signing up for this?
This is not a course, this is an exclusive high-touch membership. When you join you become part of my inner circle, which means you’re not just paying for some modules to work through. You’re paying for my professional support, guidance and feedback. You’re also paying for my connections, my insider knowledge and the media people I can introduce you to.
I’ve had disappointing results with PR previously, how will it be different this time?
If you’ve had disapppointing results before the mastermind is going to help you truly understand exactly how the PR process works so you can make it work for you. And you’ll have an experienced publicist and PR strategist by your side, guiding you and supporting you to ensure you get amazing results.
I’m really busy, what’s the time commitment?
We have fortnightly coaching calls on Zoom, lasting around 60 minutes. If you can’t make the call you can submit questions beforehand and watch the replay. There are 8 training modules broken down into short video tutorials that you can watch in your own time and revisit during our year together. Most of my mastermind clients are super busy so I’ve created the course with this in mind, with a system you can fit into you schedule. We’ll guide you on repurposing existing content and outsourcing elements of your PR, if you want to, to a VA, team member or someone on an affordable site like Upwork. We’ll even let you bring your VA or team member to the mastermind for free so they can learn what to do to support you – you’ll be building a valuable asset for your team that will pay dividends for years to come!
I think I’d rather just outsource it all to a PR agency
Hiring a PR agency is going to cost you a lot more than the cost of the mastermind. Even if you ultimately want to outsource your PR, it makes sense to learn how to do PR first so that you can make the most of your investment when the time comes to outsource. And at the end of the mastermind you’ll have all the knowledge and resources to continue to land media coverage for months and years to come.
I'm not a great writer, will this work for me?
Yes! We have templates and training to help you with writing pitches and articles. And if needed, we can guide you on getting support from a proofreader or editor. If writing truly isn’t a strong point, we can help you with other types of media coverage that don’t involve writing.
What about if I'm not well known or don't have a large following?
No problem! The mastermind will help you with your positioning and with how to pitch yourself to journalists in a way that makes them want to feature you, even if you’re not yet well known/don’t have a large following.
Will I definitely get featured in the press?
Yes! We can’t do it for you, but if you follow the training and guidance you will get featured. We have some ‘quick win’ PR activities that we share with you when you join the mastermind so that you can get featured/published quickly and easily, and during the mastermind we are there to support and guide you with getting into your dream media outlets.
When does it start and what’s the investment?
The mastermind kicks off on April 17th 2023. The earlybird price is $5000 USD pay-in-full or 6 x $900 or 9 x $600 (VAT will be added for UK residents)
I still have questions, what should I do?
Send us a message at support@dinabehrman.com and we’ll get back to you.
Jo was featured on the BBC, Woman & Home, Talk Radio, Best Magazine, amongst others. The publicity resulted in over 100 people submitting selfies for her Face It Own It photography campaign, leading to media coverage in Italian Vanity Fair magazine and Germany’s largest women’s magazine, Brigitte.
Clarissa gained national media coverage and was interviewed on multiple podcasts and says after previsouly dabbling in PR she now has a plan.
Kim shared her story and expertise in the Daily Mail, Marie Claire, Bella magazine, Huffington Post, The Mighty, BEAT, National Eating Disorders Association, Recovery Warriors and more. This led to more book sales, more followers and more referrals.
Sarah has been featured in multiple media outlets including Business Insider, Newsweek, The Metro, Euro News, Business Matters, Elephant Journal and more, with additional print and broadcast opportunities in the pipeline, including Glamour magazine & Vogue.
Marie was featured in national media and landed work with a company she loves and a spot as a guest expert.
Libby gained coverage in multiple publications and was even on the news. Her expert positioning helped her to land an award.
Ready to get started?
Want to explore if the members’ club is a good fit for you? Complete the application form and let’s talk.