Ready to stop feeling like a best kept secret and reach more of the people you’re here to serve?




Members Club

It’s time to land impactful publicity that grows your business & attracts perfect-fit clients (even if you have no contacts and are scared of putting yourself out there)

You’re a coach, consultant, therapist or service-based business owner who’s AMAZING at what you do, but sometimes you feel like the internet’s best kept secret. Despite getting your clients INCREDIBLE results, you still don’t have the recognition you deserve and aren’t being recommended as the ‘go to’ expert in your niche as frequently as you know you could be. And because your message is only being heard by the same few people, you’re not making the volume of sales you desire.  

You know there’s SO much more impact you want to make but you feel lost in a sea of business owners – and let’s face it, the online space is noisy, so no wonder you worry about how you’re going to stand out when there are ten thousand other people doing what you do… 




Members Club

Monthly support and accountability to quickly and easily get featured in publications, podcasts and TV & radio, getting you in front of tens of thousands of potential customers. Whilst also boosting your credibility so you stand out above the competition, become the ‘go to’ expert, and attract those dreamy, perfect-fit clients (without committing to a big PR agency).

After working as a publicist for industry leaders and helping hundreds of business owners do their own PR, I’ve learnt that getting featured in the press is the quickest way to level up your business and gives you:


Faster audience growth – easily attract new followers & subscribers who are actually interested in what you have to say


More soulmate clients – call in more perfect-fit clients who are eager and excited to work with you


Expert status & credibility – establish yourself as an authority in your field and instantly build the ‘know, like and trust’ factor, leading to more ‘yes’s’ on your sales calls and exciting new opportunities coming your way


Increased income – gain the confidence to raise your rates after you get featured as an expert


Increased impact – helping MORE of the people who need to hear from you

Just like these clients have done: 

Rachel Toy

Vintage & Retro Collector

Seven pieces of publicity in just six weeks

Full-page articles about her and her business in two regional newspapers, featured as an expert in an article published on a glossy magazine’s website (which has 9.1million visitors per month), contributed to an article for one of the UK’s bestselling monthly magazines, wrote an article for a top specialist publication, full-length feature in a well known weekly magazine AND interviewed on the radio

Dawn Walton


Signed up ten new clients from one press release

I had an article published in my local paper which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. Update – Dawn had an article published on another blogging platform and signed up another 10 new clients. She was also asked to present a TEDx Talk.

Dina Behrman Creating Impact

Mel MacIntyre

Intuitive Business Coach

Hundreds of new email subscribers & several new clients

“I’ve had multiple media appearances. One newspaper article about dealing with burnout brought in hundreds of new email subscribers and a lot of discovery calls. It’s got to the point I may have to bring in a new coach to deal with the demand I have for coaching on burnout now. I’ve had people who have found me via that article who have signed up for my high-ticket mastermind, it’s been amazing.” 


Here’s how we’re going to do it:



    • My entire proven system for getting consistent, high quality publicity & leveraging it, delivered via 8 modules
    • Member-only portal so you can access your trainings any time you want and pick the ones you want to focus on
    • Bingeable, bite-sized trainings, plus worksheets & cheat sheets so you can easily implement 


    • Money-can’t-buy resources, including a swipe file of high-converting pitch and press release examples – get the exact pitches I’ve used to land media coverage
    • Templates and cheat sheets to make things simple
    • Media guide, PR planner, bonus training videos and more


    • Get your questions answered during our Q&A calls (2 per month via Zoom and Facebook Livestream)
    • Access to the call replays so you can watch or rewatch in your own time
    • Regular additional pop-up trainings & implementation sessions with Dina


    • Opportunities for in-person meet ups
    • Private Facebook group to get support from other members and celebrate your wins
    • Chance to network with like minded business owners

More client results: 

Achieved several pieces of publicity, despite juggling her business with homeschooling during lockdown. Amazing expert status and she even got paid for being featured.  Appeared in Daily Mail’s You Magazine, Mail Online, Daily Express, Elephant Journal, and more.

Julia Fearon

Mindset & Business Coach

In talks with This Morning and Red Magazine – now journalists come to her! Also consistent website traffic from sharing guest articles on blogging sites.

Sonia Grimes

Alcohol Recovery Coach

Phones ringing off the hook following double-page feature in the Daily Mail, interviewed on BBC Breakfast, Best Magazine, Bella Magazine, local TV and radio news shows and more.

Dina Shale

The Way Of The Horse

Life before PR Power Members Club:


You feel frustrated that you’re not making the impact you know you’re here to make


You’re fed up being the internet’s best kept secret


Daily posting in Facebook groups is exhausting and, frankly, soul destroying


You don’t know how to actually get in front of enough of your ideal clients to make a difference


When a FB friend posts about their latest article or interview you can’t help think ‘why them and not me?!’

Life after PR Power Members Club:


New subscribers sign up to your email list after reading a feature about you


An influx of new followers find you via your latest media appearance


Your phone pings with sales notifications from people who’ve read your article


You’re excited to share your latest feature and love the enthusiastic comments you get about it


Ideal clients book in discovery calls after hearing your interview and know immediately they want to work with you

New clients booking me and sharing my tips with a global audience

I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles. 

Nigit Begum,
Professional Makeup Artist

So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable. 

Jayne Hardy,
Blurt Foundation

More book sales and more followers

I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media.  I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment. 

Kim Marshall,
Eating Disorder Expert

Doubled email list & more referrals

I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s PR course.

Samantha Babington,
Life Coach

My credibility has increased tenfold!

I’ve contributed articles to Entrepreneur Magazine, secured three podcast interviews, and two radio interviews, which has led to new opportunities in my business. My credibility as an entrepreneur and coach has increased tenfold! 

Lien Potgieter,
The Colour Option

PR     Power Modules 


PR Planning & Strategy for Epic Success

Module One
  • Who your ideal client is & how to reach them through PR
  • How to research target publications so you can offer them ideas they can’t refuse
  • My insider hacks for planning your winning PR campaign

Your Story

Module Two
  • Discover your story – get clear on what your compelling story is
  • Use the proven story formula to hook journalists in
  • Get clear on your areas of expertise & write your author bio for maximum impact

Guest Write Your Way to Fame

Module Three
  • How to get published on big name blogs with ease & how to submit and write guest articles for publications, as an expert 
  • Next level strategies for getting thousands of views of your guest blog posts

Pitching the Media

Module Four
  • Find your winning news angle – win over journalists with story ideas they’ll love
  • Write your killer press release & get your news published
  • Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications

Get in Touch with the Press

Module Five
  • Discover which journalists to contact, so you get it right every time
  • Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
  • Media etiquette (learn what not to do!) & discover what to do if you get a knock-back

Media Requests & Social media for Publicity

Module Six
  • How to connect with journalists on social media (learn the right way to do it so you get results)
  • Where to find media requests (there are journalists out there waiting to hear from you!)
  • How to respond to media requests, so that you stand out against the competition

Rock Your Interviews

Module Seven
  • Create engaging soundbites so that you get your message across in every interview
  • Learn how to get featured on podcasts
  • Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again

Leveraging the Media

Module Eight
  • How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
  • What to do after you’ve been featured to capitalise on your media coverage
  • How to create a Media Plan for the future so you continue to get publicity and hit your goals


Get these incredible bonuses when you sign up!

My Personal Pitches & Pitch Walkthrough Video
(VALUE £1000)

Get the exact media pitches I used to secure publicity in Forbes, Entrepreneur magazine and more, with an exclusive walkthrough video showing what was included and why, so you can replicate it

Media Outlet Guide
(VALUE £250)

Make your life easier when it comes to working on your PR, with this handy guide to a range of different media outlets to pitch

Bonus Mini Video Trainings
(VALUE £750)

Access exclusive pre-recorded mini training videos on how to use celebrity endorsements for PR and how to leverage case studies to score media coverage

Joining the PR Power Members Club gives you:


Well-crafted pitches and press releases that make journalists & podcast hosts want to feature you


Guidance on how to respond to media requests so you get picked


What to say and what not to say in interviewes to showcase your expertise 


Exclusive techniques for getting 1000’s of views of your articles


How to capitalise on your publicity to bring in leads and clients


Support on how to deal with knock-backs to keep your mindset on track


And more!

Hi, I’m Dina

I’m a UK-based journalist-turned-PR strategist (and a tea-drinking, book-loving, self-development junkie whose guilty pleasure is TV shows about fancy homes). I work with heart-centred coaches, consultants & service-based business owners across the globe to get them featured in aligned media outlets, so they grow their audience and attract more dream clients, in a way that feels good.🤩

I’ve worked with hundreds of business owners over the past 9+ years to help them get consistent publicity, and to leverage it. My methods are tried and tested, and they bring results 🙌 

I’m also a self-confessed introvert and a busy mum of two girls – but despite not being a natural in the spotlight, and never feeling like I have enough spare time, I was able to grow my business to 6-figures by landing my own publicity in places like:

My clients are transforming their businesses with PR:

Marie got national media coverage after taking the PR Power program – she landed work with a company she loves, an invitation to do training as a guest expert and more!
Kim was featured in national media including Huff Post, Daily Mail, Marie Claire, Bella & more. This has led to more people reaching out to her, more book sales, more followers on social media.

Now it’s your turn to get featured in the press with ease

Join the PR Power Members’ Club for monthly support, training & guidance to get consistently featured in publications, podcasts and TV & radio

PR Power Members Club


Support via live Q&A calls and implementation sessions

Community via the private FB group

Pop-up trainings from Dina

8 modules of video lessons & worksheets

The PR Vault with money-can’t-buy resources
Bonus #1 My personal media pitches and pitch walkthrough video
Bonus #2 Media outlet guide
Bonus #3 Two mini video trainings on celebrity endorsement & case studies for PR

Your Investment:

Join now to save big by locking in the founding members’ rate before the price goes up – first 20 members only

Pay Monthly

Most Flexible

£29 per month

Pay Annually

Best Value

£290 per year

Click here to pay in dollars

($37 USD per month or $370 USD annually)

Please note there is a 6-month minimum commitment when you sign up

Are you ready?

There has never been a better time to start getting featured in the press. 

Starting now will allow you to:

  • Rapidly build the know, like, and trust factor, massively shortening the time it takes for potential clients to buy from you
  • Gain the kind of expert positioning that attracts perfect-fit clients 
  • Grow your email list and social media following with hundreds of raving fans 
  • Attract exciting opportunities (think speaking gigs, book deals, your own column or radio show) on autopilot

If you wait, you’ll be in the same place you are now. Six months from now, you’ll wish you had started today!

PR Power Members Club is for you if:


You run a service-based business or a coach, consultant or therapist 


You want to be seen as the ‘go to’ expert in your niche


You’re ready to reach more of the people you’re here to serve


You’re prepared to show up and take action


You’re ready to stretch yourself and try something different

PR Power Members Club is not for you if:


You’re not prepared to invest in yourself


You expect instant results but aren’t prepared to put the work in


You’re prone to making excuses instead of taking action on getting yourself out there

You’re happy exactly where you are and don’t want to do anything to move your business forward with publicity

You’ve got two choices here:

You can try to figure this out on your own and piece together a press release using an outdated PR strategy you found on the internet that ‘might’ pay off (once) if you fire it off to enough journalists. But then what? 


You could swipe my proven step-by-step PR system for repeatedly landing consistent, high quality media coverage that converts and gets the type of publicity that actually grows your business within just a few weeks.

You can do this even if you have no time, don’t have a big following and are scared of putting yourself out there…

I don’t have time to do my own PR

I’ve developed a system you can do in just a couple of hours a week. And I’ve designed the modules to fit around your busy schedule, with video trainings you can watch from your laptop or tablet at a time that suits you.

I’m not well known/don’t have a big enough following

I’ve helped all kinds of people in a range of industries get publicity, regardless of how well known they are or the size of their following. And no, you don’t need to already have journalist contacts, we help you pitch exactly the right people.

I’m scared of putting myself out there

Once you’re armed with my proven PR system, you’ll realise there’s nothing to feel scared about. There is so much potential for you to get amazing publicity and when you know exactly what to do you’ll no longer feel scared, you’ll feel excited.

What my clients say:

“Multiple $10k Clients After Being Featured In Mainstream Media”

I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I’ve had so many sales conversations when someone has found me through this article or that article. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications.

Lenka Lutonska,
Mindset & Business Coach

“International Recognition, new clients & leads”

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox. 

Sami Wunder,
Dating & Relationship Coach

“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article” 

In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months. 

Jessica Lorimer,
Selling To Corporate


Frequently Asked Questions

Who is this membership for?

This is for coaches, consultants, therapists or service-based business owners who want to get featured in the press and leverage the media to become the ‘go to’ expert and attract more clients. I’m based in the UK, but work with clients globally.

Can you guarantee that I'll get featured in the press?

Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved! If you do the work you can expect to start getting featured as early as module 3, and to continue to secure media opportunities as you work through the modules and beyond. 

How much time will I need to devote to this?

Ideally you would dedicate an hour or so a week to working on your PR. We also have regular Q&A calls and implementation sessions that you can choose to attend, so you are fully supported.

I've had disappointing results with PR before, is it worth doing this course?

Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets for not only landing coverage but also LEVERAGING it, plus all the practical resources you need.

What if I want a different level of support from you?

Email me on if you’d like to chat about other options, including working with me 1-2-1.

What's your refund policy?

Due to the digital nature of the training modules and resources there are no refunds available and  you must complete the full 12 months of payments.

When does the membership start?

We’ll kick off with the live calls in May 2024, but you’ll get instant access to the modules when you sign up.

How long do I get access to everything?

We have a 3-month minimum commitment and you get access to the modules, calls, implementation sessions, pop-up trainings, media requests and FB community for as long as you are a paid up member.  

Selected for Top 20 Under 40 and TV news appearance

Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 Under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome, I even appeared on the news!


Libby Parker,
Registered Dietician

Book sales doubled

Since working with Dina I have been published in The Huffington Post, had a piece covering my novels in The Chester Chronicle, as well as being invited to blog for the mental health charity MIND. In the week following the publication of one of the articles, my book sales more than doubled! I have also been invited to guest blog on several sites and have appeared in a BBC documentary. I cannot recommend Dina highly enough.


Hazel Butler,
The Write Copy Girl

Still got questions? Send me a message via the chatbox at the bottom of the screen, and I’ll get back to you. Or click here to schedule your 15-minute decision making call.

Alternatively, connect with me on Facebook or Instagram and let’s chat in the DMs 🙂 

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