Profitable PR Mastermind - Dina Behrman


Profitable  PR



The 12-month high-touch mastermind experience for entrepreneurs who are ready to get consistent media coverage in quality publications so they can go from best kept secret to industry leader and explode their impact and their business!


Profitable  PR


The 12-month high-touch mastermind experience for women who are ready to get consistent media coverage in quality publications, become the ‘go to’ expert and massively grow their impact and their business!


 It’s not enough to be great at what you do, you need to be great at letting others know you’re great at what you do…

Because you can be the best damn coach, consultant or therapist out there, but if not enough of your ideal clients know you exist you’re never going to experience the success you truly desire when it comes to your business.

And I know you know you should be putting yourself out there more, but for whatever reason (lack of time, lack of confidence, lack of know-how) you just haven’t quite got round to it.

And it’s not as though your business isn’t doing well. It is. It’s just that you’re craving more. You know you want to be reaching more people, making more of an impact, raising your rates again and hitting that next level.

You’re confident in your abilities – your clients love you and tell you as much. But you’re fed up of feeling like you’re the internet’s best kept secret. If only there was a way you could get yourself out there in a MUCH bigger way, make a WAY bigger impact, have more of the exciting opportunities you desire come to you and scale up to that next income level.

Friend, I’ve got your back


Introducing the..

Profitable PR


Scaling your impact and income by getting you featured in the press

This exclusive mastermind experience will take you from struggling to stand out, to confidently getting featured in multiple media publications, on a consistent basis. And leveraging that media coverage to skyrocket your business.

Dina Behrman PR Strategist Profitable PR Mastermind
To truly hit that next level in your business you don’t need to run yourself ragged trying out a hundred different marketing strategies. You just need:

1) A proven system for landing consistent, high quality media coverage that raises your profile and rapidly builds the know, like and trust factor

2) A way to position yourself as the ‘go to’ expert who your ideal clients can’t wait to work with

3) A way to consistently build your following with warm leads

4) A way to engage your audience that makes them eager to work with you

This is exactly what you’ll get when you join the Profitable PR Mastermind

This is not a PR course. This is a high-level mastermind experience

You will be coached and guided by me, a leading UK publicist and PR strategist who has helped hundreds of women to get featured in international media.

By positioning myself as an expert I’ve created a thriving business and I’ve helped my clients land the kind of media coverage and expert positioning that has enabled them to scale to multi-six and seven-figures.

I’ve helped clients get featured in top media outlets, and to leverage that publicity to create incredible results in their businesses:

  • sales up by 200 percent
  • ten new clients in a week, followed by ten more a few weeks later
  • 6x-ing their fees
  • a five-figure launch from one article
  • 1500 new leads resulting in more sales and multiple high-ticket clients signing up
  • doubling or tripling their email lists and adding thousands of followers on social media
  • signing up £10k clients with ease
  • exciting opportunities like landing a radio show, a magazine column, a book deal, and a TED Talk
  • and so much more.
Dina Behrman PR Strategist Testimonials

“Multiple New Clients After Being Featured In Mainstream Media”

I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I could not be happier with Dina’s work. She puts her heart and soul into publicity and does it with a great deal of integrity. I’ve had so many sales conversations when someone has found me through this article or that article. It just immediately gives you credibility. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. It makes my heart sing. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications. 
Lenka Lutonska,
Limitless Millionaire Mentor

Now it’s your turn to create a profitable PR system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Remember, spots are limited so act quickly to secure yours!

Now it’s your turn to create a profitable publicity system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Remember, spots are limited so act quickly to secure yours!

The Profitable PR    Mastermind

will take you on a 12-month VIP experience that will give you:

  • The chance to pitch directly to top journalists to get featured
  • Exclusive media opportunities you won’t find elsewhere
  • Real life pitches & press releases – get the exact pitches I used to get featured in Forbes, Entrepreneur magazine and lots more, plus personal guidance from me on creating well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
  • The inside scoop on where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to massive audiences and get epic results
  • Exclusive techniques for leveraging the press & getting 1000’s of views of your articles, for next level publicity
  • The full low-down on how to capitalise on your publicity to bring in thousands of leads, brand new clients and way more cash
  • An easy, repeatable system that you can continue to implement to create more impact and growth in your business
  • A successful publicist, who’s also a former journalist, (moi) available to you for support and guidance – it’s the closet thing to having your own personal PR publicist, without having to pay a publicist’s fees!

And because I know you’re a busy person, I’ll be sharing techniques that you can pass on to your team member or VA if you have one, so that they can do the leg work to get you featured, while you focus on doing what you do best! We’ll even let you bring your VA or team member with you to the mastermind at no additional cost so they can learn exactly what to do.


Dina Behrman PR Strategist

This program has been designed to help you get the absolute best results when it comes to getting featured in the press, positioning yourself as an expert, and leveraging your media coverage to get incredible growth in your business

When you join the mastermind you become my VIP client, which means I’ll tell my journalist contacts about you, I’ll personally connect you with freelance journalists who can pitch your story for you, and I’ll share my personal contacts with you. I will be there by your side and I will make sure you get incredible media coverage.

The program includes 2 group coaching calls per month in an intimate group setting, 2 pitch review sessions per month, regular exclusive media requests, and online ‘meet the journalist’ sessions with personal introductions to journalists and the opportunity to pitch to them.

Dina Behrman PR Strategist Testimonials

“International Recognition, new clients & leads”

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business and I am so thankful for Dina getting my business centre stage. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox. I’d highly recommend Dina to anybody who’s looking to crack open the door to big style fame.
Sami Wunder,
Dating & Relationship Coach

Here’s what’s included:


Profitable PR 1-2-1 Strategy session (Value £1000)

40-minute 1-2-1 Strategy Kickstart Call. Private call with Dina to map out your personalised PR plan to ensure you hit your goals


24 x group PR coaching calls (value £9000)

2 live group coaching calls per month – intimate group calls via Zoom to receive training and hot-seat coaching for support and guidance on who and what to pitch and what to say to journalists. All calls are recorded if you can’t make it live so you can submit your questions and get them answered


24 X PR pitch review sessions (VALUE £3000)

 2 group PR Pitch Review Sessions per month. We’ll meet online via Facebook Live  so you can get feedback on your pitches and press releases or articles. I’ll be working on them with you to make sure you have the absolute best chance of success.


12 month access to the PR Power Programme & vault of resources (value £3000)

12 months complimentary access to 8 comprehensive PR Power training modules to work through in your own time. Plus a vault of resources for you to download and keep including pitch and press release templates, pitch and press release swipe file (real life examples of successful media pitches that you can tweak for your own use – including the exact pitches I used to land features in Forbes, Entrepreneur magazine and more), media outlet guide, media planners, and more (Value £3000)  


meet the journalist training & pitching sessions (value £3000)

 ‘Meet The Journalist’ Sessions every two months. Exclusive training sessions with leading journalists, editors and TV producers plus a chance to pitch them directly. This kind of access is priceless! 


exclusive media requests (value £1000)

Exclusive media requests – receive exclusive media requests, that you won’t find elsewhere, from journalists wanting to speak to experts for articles 


private facebook group (value £1000)

Private Facebook group for feedback, support and connection 


For the 12-month duration you will become my VIP client, meaning I will personally introduce your to relevant journalists, I will put your forward for relevant media requests, I will share personal contacts with you (value: priceless!) We also invite you to bring your VA or team member with you to the mastermind, at no additional cost, so they can learn how to support you with PR.


Your Investment

Become a Mastermind VIP with an entire year of support (AND BRING YOUR VA FOR FREE) for just £5500 (+VAT for UK clients) 

Or get the payment plan for 12 x £550 (+ VAT for uk clients)  

The investment is equivalent to approximtely $7500 USD or 12 x $750 USD. Check here to see what it is in your currency. 

Limited Time Bonuses

join before the timer hits zero to get these additional bonuses

meet the journalist session bundle (value £997)

Access 5 pre-recorded training sessions with journalists & producers, including leading Forbes journalist, TV producer (Good Morning Britain, Sky News, ITN News), Magazine Commissioning Editor (Red, Prima, Good Housekeeping), award-winning freelance magazine journalist (Woman & Home, Grazia, Good Housekeeping, Prima, Top Sante) and leading freelance newspaper & magazine journalist (Daily Mail, You Magazine and Fabulous magazine)

“Leverage your media with Facebook” exclusive training  (value £497)

Access to a special pre-recorded training from our resident Facebook Ads expert on how you can use FB ads to get thousands of views of your media articles to create amazing engagement as well as new leads

PR accelerator masterclass  (value £297)

Get access to the exclusive PR Accelerator Masterclass so you can truly amplify your success! The PR Accelerator Masterclass was recorded exclusively for my clients and focuses on mindset for PR success, productivity hacks to incorporate PR into your busy schedule and how to monetise your PR. This is gold!

Pay In Full Bonus: Bestselling Multi-Author Package  (value £1197)

When you choose the pay-in-full option you’ll get a complimentary spot in my next multi-author book so you can become a bestselling author by contributing a chapter!

Platinum Level

Alternatively, choose the Platinum level and as well as everything listed above, you’ll also get:

  • VIP level spot in one of my forthcoming bestselling multi-author books
  • Your name on the cover 
  • Done For You book publicity

Contribute a chapter in one of my forthcoming books, get your name added to the cover PLUS get our Done For You book publicity with guaranteed PR coverage in a range of mid and top-tier media outlets. Simply write one 3000 word chapter and let our publishing and PR teams  take care of the rest! You will become a bestselling author and you’ll be featured in 7 high quality media outlets (includes one TV interview on an international streaming news network, one podcast interview on an podcast, features in two global digital magazines, feature on leading online site with 250k unique monthly visitors, profile piece on one of’s top rated publications, and interview on leading blogging platform with 10m users).

Become a PLATINUM LEVEL Masterminder & Bestselling author with an entire year of support (AND BRING YOUR VA FOR FREE) for just  £9,500 (+VAT for UK clients)

or get the payment plan for an initial payment of £3000 (+ VAT for UK clients) and 6 additional payments of £1400 (+VAT for UK clients) 

The investment is equivalent to approximtely $13,000 USD pay-in-full.

Or get the payment plan for one payment of $4000 USD followed by 6 additional payments of $1900 USD.

Check here to see what it is in your currency. 

What would it mean for you to be featured in high quality media outlets every single  month, getting you and your business in front of tens of thousands, hundreds of thousands or millions of your ideal clients? What would it mean for you to have an impressive strip of ‘as seen in’ logos on your sales pages, automatically increasing your conversion rate and making it easier for you to close sales? Imagine if you could make 1 – 10 additional sales from each piece of quality media coverage? If you’re a coach or consultant selling packages, how many sales would you need to make to make your money back?

Dina Behrman PR Strategist

Hi, I’m Dina

I’m a former journalist-turned-PR strategist, who gets entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business.
I’ve worked as a publicist for a number of 7-figure business owners and I’ve helped hundreds of entrepreneurs do their own PR and get featured in media across the globe.
I’ve also used PR and expert positioning myself to grow a thriving 6-figure business that makes a positive impact in the world.

As Seen In

Dina Behrman PR Strategist Forbes
Dina Behrman PR Strategist Thrive Global
Dina Behrman PR Strategist BBC
Dina Behrman PR Strategist Huffpost
Dina Behrman PR Strategist Entrepreneur
Dina Behrman PR Strategist The Guardian

Hi I’m Dina

Dina Behrman PR Strategist
I’m a journalist-turned-PR and publicity coach, who gets female entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.  
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business. To date I’ve helped hundreds of women entrepreneurs to get featured in the media.  
My clients have appeared in top media outlets, including Forbes,, Business Insider, Marie Claire, Cosmopolitan, Daily Mail, Daily Telegraph, Talk Radio, BBC, and more.  
As a result they’re creating a massive impact, growing their followings, signing up more clients and taking their businesses to the next level.

As Seen In

Dina Behrman PR Strategist  Forbes
Dina Behrman PR Strategist Thrive Global
Dina Behrman PR Strategist BBC
Dina Behrman PR Strategist Huffpost
Dina Behrman PR Strategist YFS Magazine
Dina Behrman PR Strategist The Guardian

If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Is The Profitable PR    Mastermind Right For You? 

This is for you if:

✔ You’re a coach, consultant or service-based business owner who has an established business (i.e you are not brand new in business)
✔ You are done with being the best kept secret and want to truly establish yourself as the ‘go to’ expert in your field’
✔ You’re excited to get yourself out there and share your message on a much bigger scale
✔ You’re an action-taker and you’re willing to put in the work so you can reap the rewards
✔ You have a positive mindset and a ‘can do’ attitude

This is not  for you if:

X You don’t have any clients and are not making any money in your business
X You don’t want to be seen as the ‘face’ of your business
X You’re looking for a magic bullet or  ‘quick fix’ to save your business
X You’re not willing to take action, are prone to making excuses and give up easily
X You don’t like following direction
Dina Behrman PR Strategist Testimonials

“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article” 

Working with Dina has been an incredible experience. In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours. That’s right – with just one feature, we doubled members in my Facebook group AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months. I highly recommend working with Dina!
Jessica Lorimer,
Sales Coach |

“Highly successful five-figure launch”

Dina’s knowledge of the industry, expansive reach and influence is priceless. I’ve been featured on the cover of Business Rocks Magazine, on popular blogs like YFS, Evercoach, Mind Body Green, Elephant Journal and in magazines like Wedding Ideas and Bride magazine and I’m now a Huffington Post blogger. I’ve even been on live TV. One of the articles helped me to launch my online programme, which was a very successful five-figure launch!
Harriette Hale, 
Mindset & Business Coach |
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials

“Amazing results and new clients booking me” 

Dina supported me to feel more confident about getting publicity. Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, Fabulous magazine, Health & Wellbeing and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles.
Nigit Begum,
Make-Up Artist & Creative Director

“Valuable connections with journalists who always reply”

Dina is excellent. Knowledgeable, very well connected, clear in her message and the modules are fantastic. I have built an impressive relevant email list of valuable connections with journalists /outlets who always reply, support and advise. I know how to write a pitch that will grab attention and I don’t feel awkward about following up. Both of which are huge.
Sonia Grimes, 
Founder of The Rapid Alcohol Recovery Method
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist Testimonials
Dina Behrman PR Strategist

It all starts with a decision.

A decision to finally get yourself out there in a really big way, and create the massive impact you know you are here to make. No more looking at other ‘leaders’ and wondering why they’re getting opportunities that you’re not. No more playing safe and staying in your comfort zone. It’s time to truly step up and speak up.


Dina Behrman PR Strategist

So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable.
Jayne Hardy,
Blurt Foundation
Dina Behrman PR Strategist

Doubled email list & more referrals 

was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group programme.
Samantha Babington,
Life Coach

Frequently Asked Questions

I’ve already signed up for loads of courses, should I really be signing up for this?

This is not a course 😉 This is an exclusive high-touch mastermind. When you join you become one of my VIP clients, which means you’re not just paying for some modules to work through. You’re paying for my professional support, guidance and feedback. You’re also paying for my connections, my insider knowledge and the media people I can introduce you to.

I’ve had disappointing results with PR previously, how will it be different this time?

Many clients come to me having previously shelled out for PR agencies who promised the earth but didn’t deliver. Or perhaps you’ve tried to get coverage yourself but not had the results you’d hoped for. If so the mastermind will be perfect for you as you will discover exactly how the PR process works and you’ll have an experienced publicist and PR strategist by your side, guiding you and supporting you to ensure you get amazing results.

I’m really busy, what’s the time commitment?

We have fortnightly coaching calls on Zoom, lasting around 60 minutes. If you can’t make the call you can submit your questions beforehand and watch the replay. On the alternate weeks we have fortnightly accountability / pitch review sessions via FB Live, which you can tune into live or on the replay. The PR Power course comprises 8 training modules broken down into short video tutorials that you can watch in your own time and revisit whenever you need during our year together. Most of my mastermind clients are high level entrepreneurs who are super busy so I’ve created the course with this in mind, with a system you can fit into your own schedule. We will guide you on repurposing existing content to use it for PR and outsourcing elements of your PR, if you want to, to a VA, team member or someone on an affordable site like Upwork or Fiverr. We will even let you bring your VA or team member with you to the mastermind for free so they can learn what to do to support you – you will be building a super valuable asset for you team that will pay dividends for years to come!

I think I’d rather just outsource it all to a PR agency

Hiring a decent PR agency will set you back around £5k – £10k per month, usually with a minimum year-long commitment. Even if you ultimately want to outsource your PR to an agency it makes sense to learn how to do PR first so that you can make the most of your investment when the time comes to outsource it completely. At the end of the mastermind you will have all the knowledge and resources you need to continue to land amazing media coverage for months and years to come, allowing you to leverage PR and grow your business way into the future – talk about return on investment! With a PR agency, as soon as your contract finishes you will either be left on your own to figure out what to do next, or you will need to sign up for another pricey retainer.

I'm not a great writer, will this work for me?

Yes! We have templates and training to help you with writing pitches and articles. And if needed, we can guide you on getting support from a proofreader or editor. If writing truly isn’t a strong point, we can help you with other types of media coverage that don’t involve writing.

What about if I'm not well known or don't have a large following?

No problem! The mastermind will help you with your positioning and with how to pitch yourself to journalists in a way that makes them want to feature you, even if you’re not yet well known/don’t have a large following.

Will I definitely get featured in the press?

Yes! We can’t do it for you, but if you follow the training and guidance you will get featured. We have some ‘quick win’ PR activities that we share with you when you join the mastermind so that you can get featured/published quickly and easily and during the mastermind we are there to support and guide you with getting into your dream media outlets.

When does it start and what’s the investment?

There is a rolling enrolment, so you can start immediately. The earlybird price is 12 x £550 (+ VAT @ 20%) or £5500 (+ VAT @ 20%)  pay-in-full . 

I’m not quite ready for the Mastermind, how else can you help me?

If you’re not ready to join the Mastermind, I recommend signing up for my PR Power digital programme instead. 

I still have questions, what should I do?

Send us a message at and we’ll get back to you.

Jo was featured on the BBC, Woman & Home, Talk Radio, Best Magazine, amongst others. The publicity resulted in over 100 people submitting selfies for her Face It Own It photography campaign, leading to media coverage in Italian Vanity Fair magazine and Germany’s largest women’s magazine, Brigitte. 

Clarissa gained national media coverage and was interviewed on multiple podcasts and says after previsouly dabbling in PR she now has a plan.

Kim shared her story and expertise in the Daily Mail, Marie Claire, Bella magazine, Huffington Post, The Mighty, BEAT, National Eating Disorders Association, Recovery Warriors and more.  This led to more book sales, more followers and more referrals. 

Sarah has been featured in multiple media outlets including Business Insider, Newsweek, The Metro, Euro News, Business Matters, Elephant Journal and more, with additional print and broadcast opportunities in the pipeline, including Glamour magazine & Vogue.

Marie was featured in national media and landed work with a company she loves and a spot as a guest expert.

Libby gained coverage in multiple publications and was even on the news. Her expert positioning helped her to land an award.

Ready to get started?

Want to explore if the mastermind is a good fit for you? Complete the application form and let’s talk.

 P.S.  In case you’re wondering, now is the perfect time to be working on your PR. Journalists are actively looking for content right now, especially inspiring, motivating and informative content from experts like you. Podcast and radio show hosts are batching episodes at the moment and are looking for guests. Editors at blogging platforms are crying out for new articles. And with the current situation, more people than ever are consuming media while they are stuck at home. Now is the time to use PR to get featured so you can get yourself out there in a much bigger way, truly position yourself as a world-class expert, and skyrocket your business!


Got questions? Email us at and we’ll get back to you!

Pin It on Pinterest