Profitable  PR



The six-month high-touch mastermind experience for entrepreneurs who are ready to get consistent media coverage in quality publications so they can go from best kept secret to industry leader and explode their impact and their business!


Profitable  PR


The six-month high-touch mastermind experience for women who are ready to get consistent media coverage in quality publications, become the ‘go to’ expert and massively grow their impact and their business!


 It’s not enough to be great at what you do, you need to be great at letting others know you’re great at what you do…

Because you can be the best damn coach, consultant or therapist out there, but if nobody knows you exist you’re never going to experience the success you truly desire when it comes to your business.

And I know you know you should be putting yourself out there more, but for whatever reason (lack of time, lack of confidence, lack of know-how) you just haven’t quite got round to it.

And it’s not as though your business isn’t doing well. It is. It’s just that you’re craving more. You know you want to be reaching more people, making more of an impact, raising your rates again and hitting that next level.

You’re confident in your abilities – your clients love you and tell you as much. But you’re fed up of feeling like you’re the internet’s best kept secret. If only there was a way you could get yourself out there in a much bigger way, make a way bigger impact, have more of the opportunities you desire come to you and hit that next income level.

Lady, I’ve got your back


Introducing the..

Profitable PR


Scaling your impact and income by getting you featured in the press

This exclusive mastermind experience will take you from struggling to stand out, to confidently getting featured in multiple media publications, on a consistent basis. And leveraging that media coverage to skyrocket your business.

To truly hit that next level in your business you don’t need to run yourself ragged trying out a hundred different marketing strategies. You just need:

1) A proven system for landing consistent, high quality media coverage that raises your profile and rapidly builds the know, like and trust factor

2) A way to position yourself as the ‘go to’ expert who your ideal clients can’t wait to work with

3) A way to consistently build your following with warm leads

4) A way to engage your audience that makes them eager to work with you

This is exactly what you’ll get when you join the Profitable PR Mastermind

This is not a PR course. This is a high-level mastermind experience

You will be coached and guided by me, a leading UK publicist and PR strategist who has helped hundreds of women to get featured in international media.

By positioning myself as an expert I’ve created a thriving six-figure business and I’ve helped my clients to land the kind of media coverage and expert positioning that has enabled them to scale to six and seven-figures.

I’ve helped women get featured in top media outlets, and to leverage that publicity to create incredible results in their businesses:

  • sales up by 200 percent
  • ten new clients in a week, followed by ten more a few weeks later
  • 6x-ing their fees
  • a five-figure launch from one article
  • 1500 new leads resulting in more sales and new clients signing up
  • doubling or tripling their email lists and adding thousands of followers on social media
  • signing up multiple new high-end clients with ease
  • exciting opportunities like landing a radio show, a magazine column, a book deal, and a TED Talk
  • and so much more.

“Multiple New Clients After Being Featured In Mainstream Media”

I’ve had some fabulous mainstream coverage in Daily Mail, Forbes, Telegraph, Evercoach, Entrepreneur Magazine, etc. I could not be happier with Dina’s work. She puts her heart and soul into publicity and does it with a great deal of integrity. I’ve had so many sales conversations when someone has found me through this article or that article. It just immediately gives you credibility. It cuts hours upon hours from the sales process as it builds that know, like, trust. Nowadays I get numerous messages from women telling me how my articles inspired and helped them. It makes my heart sing. And yes, I got plenty of gorgeous clients as a result of being published in respectable publications. 
Lenka Lutonska,
Extraordinary Growth Coach

Now it’s your turn to create a profitable PR system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Remember, spots are limited so act quickly to secure yours!

Now it’s your turn to create a profitable publicity system for your business
If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Remember, spots are limited so act quickly to secure yours!

The Profitable PR    Mastermind

will take you on a 6-month VIP experience that will give you:

  • The chance to pitch to directly to top journalists to get featured
  • Exclusive media opportunities you won’t find elsewhere
  • The confidence and know-how to position yourself as the ‘go to’ expert
  • Personal guidance from me on creating well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
  • Real life pitches & press releases – get the exact pitches I used to get featured in Forbes, Entrepreneur magazine and lots more.
  • The inside scoop on where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to massive audiences and get epic results
  • Support on how to deal with knock-backs to keep your mindset on track
  • Exclusive techniques for leveraging the press & getting 1000’s of views of your articles, for next level publicity
  • The full low-down on how to capitalise on your publicity to bring in thousands of leads, brand new clients and way more cash
  • An easy, repeatable system that you can continue to implement to create more impact and growth in your business
  • A successful publicist, who’s also a former journalist, (moi) available to you for support and guidance – it’s the closet thing to having your own personal PR publicist, without having to pay a publicist’s fees!

And because I know you’re a busy boss lady, I’ll be sharing techniques that you can pass on to your team member or VA if you have one, so that they can do the leg work to get you featured, while you focus on doing what you do best! We’ll even let you bring your VA or team member with you to the mastermind at no additional cost so they can learn exactly what to do.

The mastermind is capped at a maximum of ten participants, to ensure you get the high quality support and feedback you deserve.  


This program has been designed to help you get the absolute best results when it comes to getting featured in the press, positioning yourself as an expert, and leveraging your media coverage to get incredible growth in your business

When you join the mastermind you become my VIP client, which means I’ll tell my journalist contacts about you, I’ll personally connect you with freelance journalists who can pitch your story for you, and I’ll share my personal contacts with you. I will be there by your side and I will make sure you get some incredible media coverage.

The program includes 2 training/coaching calls per month in an intimate group setting, 2 virtual pitching workshops per month, regular exclusive media requests, and online ‘meet the journalist’ sessions with personal introductions to journalists and the opportunity to pitch to them.

“International Recognition, new clients & leads”

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Forbes. This level of international recognition has been so huge for me and my business and I am so thankful for Dina getting my business centre stage. One particular article even brought in 1500 new leads. The people who have found me on Business Insider or Forbes, they just know they want to work with me. I get chased, I get messaged in my inbox. I’d highly recommend Dina to anybody who’s looking to crack open the door to big style fame.
Sami Wunder,
Dating & Relationship Coach

Here’s what’s included:


Profitable PR 1-2-1 Strategy session (Value £2000)

60-minute 1-2-1 Strategy Kickstart Call. Private call with Dina to map out your personalised PR plan to ensure you hit your goals 


12 x PR coaching/training calls (value £9000)

2 live group training/coaching calls per month – intimate group calls via Zoom (we purposefully keep the group small) to receive training and hot-seat coaching for support, guidance and feedback on your pitches and press releases. I will help you write you media pitches and give you personal guidance on what to say to journalists. All calls are recorded if you can’t make it live and all content will be uploaded into the membership site so you can access it at any time, with lifetime access


12 X PR implementation sessions (VALUE £3000)

 2 PR Implementation Sessions, aka Get Sh*t Done Sessions, per month to ensure you have the accountability and guidance to get your pitches written or media outlets researched. We’ll meet online and you’ll have the chance to go off and write a media pitch,  research media outlets, contact journalists, whilst we provide the focus and accountability you need to get it done


Access to the PR Power Programme & vault of resources (value £3000)

Complimentary lifetime access to 8 comprehensive PR Power training modules to work through in your own time. Plus a vault of resources including pitch and press release templates, pitch and press release swipe file (real life examples of successful media pitches that you can tweak for your own use – including the exact pitches I used to land features in Forbes, Entrepreneur magazine and more), media contacts (hundreds of journalist contact details), media planners, and more (Value £3000) 



meet the journalist training & pitching sessions (value £3000)

Bi-monthly ‘Meet The Journalist’ Sessions. Exclusive training sessions with leading journalists, plus a chance to pitch them directly. Includes TV journalist (Good Morning Britain, Sky News, ITN, This Morning), Forbes journalist (New York Times bestselling author who writes for Forbes, Huffington Post, Self, Stanford magazine, and MindBodyGreen) and women’s magazine journalist (Top Sante, Woman & Home, Fabulous, Best etc)



exclusive media requests (value £1000)

Exclusive media requests – receive exclusive media requests, that you won’t find elsewhere, from journalists wanting to speak to experts for articles 



private facebook group (value £1000)

Private Facebook group for feedback, support and connection 

New Bonus Added

“Leverage your media with Facebook” exclusive training  (value £500)

Our resident Facebook Ads expert will deliver an exclusive training on how you can use FB ads to get thousands of views of your media articles to create amazing engagement as well as new leads


For the six-month duration you will become my VIP client, meaning I will personally introduce your to relevant journalists, I will put your forward for relevant media requests, I will share personal contacts with you (value: priceless!) We also invite you to bring your VA or team member with you to the mastermind, at no additional cost, so they can learn how to support you with PR.


Your Investment

Become a Mastermind VIP (AND BRING YOUR VA FOR FREE) for just £5000 £4497 (Plus vat) pay-in-full or 6 x £825 (Plus vat)

Alternative payment plans available on request

If you have already purchased the PR Power programme, this will be reflected in your payment plan, please message us to discuss

Hi, I’m Dina

I’m a journalist-turned-publicist and PR strategist, who gets female entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.  
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business. 
To date I’ve helped hundreds of women entrepreneurs to get featured in the media.  
My clients have appeared in top media outlets, including Forbes,, Business Insider, Marie Claire, Cosmopolitan, Daily Mail, Daily Telegraph, Talk Radio, BBC, and more.  
As a result they’re creating a massive impact, growing their followings, signing up more clients and taking their businesses to the next level.

As Seen In

Hi I’m Dina

I’m a journalist-turned-PR and publicity coach, who gets female entrepreneurs just like you featured in the press, so you can position yourself as an expert, get your message out to the world, and scale your business.  
With over a decade’s experience writing for some of the top newspapers and magazines in the UK, I know the exact steps you need to follow to publicise your business. To date I’ve helped hundreds of women entrepreneurs to get featured in the media.  
My clients have appeared in top media outlets, including Forbes,, Business Insider, Marie Claire, Cosmopolitan, Daily Mail, Daily Telegraph, Talk Radio, BBC, and more.  
As a result they’re creating a massive impact, growing their followings, signing up more clients and taking their businesses to the next level.

As Seen In

Profitable  PR 



If you’re feeling like this might be the next step for you, complete the application and let’s jump on a call to chat some more.


Is The Profitable PR    Mastermind Right For You? 

This is for you if:

✔ You’re a coach, consultant or service-based business owner who has an established business (i.e you are not brand new in business)
✔ You are done with being the best kept secret and want to truly establish yourself as the ‘go to’ expert in your field’
✔ You’re excited to get yourself out there and share your message on a much bigger scale
✔ You’re an action-taker and you’re willing to put in the work so you can reap the rewards
✔ You have a positive mindset and a ‘can do’ attitude

This is not  for you if:

X You don’t have any clients and are not making any money in your business
X You don’t want to be seen as the ‘face’ of your business
X You’re looking for a magic bullet or  ‘quick fix’ to save your business
X You’re not willing to take action, are prone to making excuses and give up easily
X You don’t like following direction

“I doubled my Facebook group in less than 48 hours and made $12k in sales thanks to one article” 

Working with Dina has been an incredible experience. In just a few weeks, Dina helped me to get featured in four major publications and two major podcasts. One of those features doubled (!) the numbers in my Facebook group in less than 48 hours. That’s right – with just one feature, we doubled members in my Facebook group AND made $12k in sales. I’ve since been featured in Forbes, Huffington Post, Thrive Global, YFS, Elite Daily and more. Thanks to this coverage, I’ve added around 3000 new leads to my community in the past few months. I highly recommend working with Dina!
Jessica Lorimer,
Sales Coach |

“Highly successful five-figure launch”

Dina’s knowledge of the industry, expansive reach and influence is priceless. I’ve been featured on the cover of Business Rocks Magazine, on popular blogs like YFS, Evercoach, Mind Body Green, Elephant Journal and in magazines like Wedding Ideas and Bride magazine and I’m now a Huffington Post blogger. I’ve even been on live TV. One of the articles helped me to launch my online programme, which was a very successful five-figure launch!
Harriette Hale, 
Mindset & Business Coach |

“Amazing results and new clients booking me” 

Dina supported me to feel more confident about getting publicity. Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, Fabulous magazine, Health & Wellbeing and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business, with new clients booking me after reading my articles.
Nigit Begum,
Make-Up Artist & Creative Director

It all starts with a decision.

A decision to finally get yourself out there in a really big way, and create the massive impact you know you are here to make. No more looking at other ‘leaders’ and wondering why they’re getting opportunities that you’re not. No more playing safe and staying in your comfort zone. It’s time to truly step up and speak up.


So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. This led to our campaign receiving over 100k mentions on social media and interest from celebrities. Now I feel excited about getting publicity and as though it’s totally achievable.
Jayne Hardy,
Blurt Foundation

Doubled email list & more referrals 

was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through Dina’s group programme.
Samantha Babington,
Life Coach

Frequently Asked Questions

I’ve already signed up for loads of courses, should I really be signing up for this? 

This is not a course 😉 This is an exclusive high-touch mastermind. When you join you become one of my VIP clients, which means you’re not just paying for some modules to work through. You’re paying for my professional support, guidance and feedback. You’re also paying for my connections, my insider knowledge and the media people I can introduce you to.

I’m really busy, what’s the time commitment?

We have fortnightly coaching/training calls, lasting around 60 – 90 minutes. If you need to leave early you can request to go first, and if you can’t make the call at all you can submit your questions beforehand and watch the replay. We also have fortnightly implementation sessions where we meet online and then you go off and work on a PR task. Past clients have told me they really appreciate having this focus and accountability. The PR Power modules comprise 8 training videos of around 45 minutes to an hour each, and these can be viewed in your own time, with lifetime access so you can revisit them whenever you want. If getting featured in the press is a priority I highly recommend carving out a small chunk of time each week to make it happen.

I really don’t have a lot of time, will I be able to find the time to actually do the PR itself?

The majority of my clients are super busy. So I’ve created a system that you can fit into your own personal schedule, with plenty of guidance on how to do things efficiently without taking up too much of your time. I will help you to repurpose your existing content to use it for PR, saving you time and energy. I will help you to outsource elements of your PR, if you want to, to a VA, team member or someone on an affordable site like Upwork or Fiverr, so that you can get help with some of the admin side of things (without it costing you lots extra). We will even let you bring your VA or team member with you to the mastermind for free so they can learn what to do.

I think I’d rather just outsource it all to a PR agency

Hiring a decent PR agency will set you back around £5k – £10k per month, while a freelance PR with a good track record and good contacts will cost between £2k – £3k per month (I personally only take on a limited number of ‘Done For You’ PR clients at a time, email me on to discuss). Even if you ultimately want to outsource your PR to an agency it makes sense to learn how to do PR first so that you can make the most of your investment when the time comes to outsource it completely. At the end of the mastermind you will have all the knowledge and resources you need to continue to land amazing media coverage for months and years to come, allowing you to leverage PR and grow your business way into the future – talk about return on investment! With a PR agency, as soon as your contract finishes you will either be left on your own to figure out what to do next, or you will need to sign up for another pricy retainer.

I’ve had disappointing results with PR previously, how will it be different this time?

Many clients come to me having previously shelled out for PR agencies who promised the earth but didn’t deliver. Unfortunately this sometimes happens when you hire a PR agency without having a good understanding of PR first. Or perhaps you’ve tried to get coverage yourself but not had the results you’d hoped for. If so the mastermind will be perfect for you as you will have an experienced publicist and PR strategist by your side, guiding you and supporting you to ensure you get amazing results!

When does it start and what’s the investment?

There is a rolling enrolment, so you can start immediately. The earlybird price is £4497 (plus VAT) pay-in-full or 6 x £825 (plus VAT). Alternative payment plans are also available – please speak to us to discuss, email

I’m not quite ready for the Mastermind, how else can you help me?

If you’re not ready to join the Mastermind, I recommend signing up for my PR Power digital programme instead. 

I still have questions, what should I do?

Send us a message at and we’ll get back to you.


Jo was featured on the BBC, Woman & Home, Talk Radio, Best Magazine, amongst others. The publicity resulted in over 100 people submitting selfies for her Face It Own It photography campaign, leading to media coverage in Italian Vanity Fair magazine and Germany’s largest women’s magazine, Brigitte. 

Clarissa gained national media coverage and was interviewed on multiple podcasts and says after previsouly dabbling in PR she now has a plan.

Kim shared her story and expertise in the Daily Mail, Marie Claire, Bella magazine, Huffington Post, The Mighty, BEAT, National Eating Disorders Association, Recovery Warriors and more.  This led to more book sales, more followers and more referrals. 

Sarah has been featured in multiple media outlets including The Metro, Euro News, Business Matters, Elephant Journal and more, with additional print and broadcast opportunities in the pipeline.

Marie was featured in national media and landed work with a company she loves and a spot as a guest expert.

Libby gained coverage in multiple publications and was even on the news. Her expert positioning helped her to land an award.

Ready to get started?

Want to explore if the mastermind is a good fit for you? Complete the application form and let’s talk.


 P.S.  In case you’re wondering, now is the perfect time to be working on your PR. Journalists are actively looking for content right now, especially inspiring, motivating and informative content from experts like you. Podcast and radio show hosts are batching episodes at the moment and are looking for guests. Editors at blogging platforms are crying out for new articles. And with the current situation, more people than ever are consuming media while they are stuck at home. Now is the time to use PR to get featured so you can get yourself out there in a much bigger way, truly position yourself as a world-class expert, and skyrocket your business!
P.P.S Not quite ready for the Mastermind? Sign up for my PR Power digital programme instead. 


Got questions? Email us at and we’ll get back to you!

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