How to write a press release Dina Behrman

This week I’ve got tips for writing a press release, so that you can shout about your biz and promo yourself like a rockstar.

I know the score – you’ve got a brilliant business and you want to tell the world about it. You want to get your business name-checked in a well known newspaper, you want a feature about it in your favourite mag, you want bloggers to rave about your products or services on their blogs.

In short you want to promote the heck out of your biz. Which is why you need to know my dynamite tips for writing a press release.

A press release is a written document that you send out to journalists and editors to tell them about your news. If they’re interested in what you’re telling them – and if you’ve done your research they should be interested – then they’ll write about your news.

So your press release is pretty important.

Ok, but how do you write a press release that journalists will love? Take a look at these turbocharged tips for writing a press release…

Superstar tips for writing a press release

1. Write a killer headline

Start with a killer headline and the rest of the release will flow. Use a headline that explains what your press release is about, but also grabs the journalist’s attention and makes them want to continue reading. Remember that journalists are used to receiving hundreds of emails, so try and make yours stand out with a headline that will pique their interest.

2. Tell your story

Use the body of your press release to tell your story. Whether you’re talking about a new launch, an anniversary, winning an award, or something else, you need to tell the journalist about all the important aspects of it. A good way to do this is to try and pre-empt the journalist’s questions and answer them in your release before they ask them.

 3. Interview yourself

It’s always a good idea to jazz up your press release with some first-person quotes. Include some comments from you, the business owner, that make it sound like the journalist has interviewed you. They need to be relevant to your story, so something like Jane Smith said: “I’m so pleased about this collaboration and can’t wait to start working with this amazing company.” 

4. Don’t forget your contact details

You want the journalists to be able to get in touch with you, so don’t forget to include your contact details in the press release. Include a link to your website, plus your email address and mobile number so that they can get in touch with you if they’re interested in following up your story.

5. Remember to spell check

Make a good first impression by checking your spelling and grammar and making sure your press release is nice and clear and concise. This will endear you to the journalist, and make their job easier. Hurrah.

Want more help with your PR? Take a look at how you can work with me. Got questions or comments about writing a press release? Post them below…

Download the FREE PR & Content Calendar and get 100+ story ideas to make pitching the press a breeze!

Free Calendar Dina Behrman