Guest-blogging is a brilliant way to get publicity for your biz. It’s something I’ve been working on with a lot of my clients recently, who have had some fantastic results getting published on various blogging platforms.
Why’s it so great?
It allows you to:
- position yourself as an authority
- show off your expertise
- reach new audiences
- grow your email list
- raise your profile
- gain kudos and credibility by being able to add to your ‘As seen in…’ logo collection
But how do you do it well?
Here are some tips from the pros to help you out…
Stuck for ideas on what to blog about?
Content creation queen Jo Gifford has a fab content idea hack here.
Need help with a blog title?
Check out my blog on 5 Ways To Woo Potential Clients With Seductive Blog Headlines
Ok, you’ve got your idea of what to write about, but what else do you need to know?
Blogging expert and founder of the highly popular Birds on The Blog, Sarah Arrow, has some really useful tips for best practice for guest-bloggers
What do you need to make sure you do when the post is published?
I love this post by Melyssa Griffin of the Nectar Collective which tells you 17 things you should do to every blog post before and after you hit publish – most of these tips can be used for guest blogging too.
Finally, want to maximise the opportunity to use the guest post to build your list?
Find out how to get 1800 email sign-ups from one guest post from John Gannon, who wrote about just that on App Sumo’s site.
P.S. If you’d like to know more about guest blogging for well known blogs, I cover this and more in my signature group programme, Business Fame School.