by Dina Behrman | Become An Expert, General
Ready to become an influencer in your industry? Read on! You know how there are certain coaches and consultants that you see everywhere? They’re the ones who are always recommended, they’re always being tagged in Facebook groups and they seem to be taking...
by Dina Behrman | General, PR Tips
The first thing I always get my clients to do when we start thinking about how to get publicity for their business, is to get clear on what it is they want to achieve. Most people want to use...
by Dina Behrman | General, PR Tips
When I ask women business owners what the biggest thing holding them back from getting publicity is, the thing that comes up time and again is a fear of putting themselves out there. Often people are scared of the idea of getting publicity, because they’re...
by Dina Behrman | Become An Expert, General, PR Tips
A lot of the women I work with are at a pivotal stage in their business when they decide they want to focus on their publicity. Either their business is new – and they’re keen to get the word out...
by Dina Behrman | General, PR Tips
I often feel that getting publicity for your biz is a lot like dating. Or ‘courting’ as my Grandad used to say. The people who do well at it know that you need to woo the journalist before, erm, jumping into bed with them. You need to get to know their...
by Dina Behrman | General, PR Tips
There’s an image I like to share when I’m hosting webinars, which demonstrates the value of doing your own PR and working on your own publicity. You can see it here: It’s a advertising rate card for the Daily Mail. The reason I share it, is to show...
