But you’re struggling.

Struggling to get visible, despite doing all the ‘right’ things

Struggling with Imposter Syndrome and the dreaded ‘comparisonitis’

Struggling to reach enough of your ideal clients.

Struggling with the overwhelm of how to market yourself.

Struggling to make enough sales on a consistent basis.

Struggling to charge as much as you’d like to.

Struggling to truly take your business to the next level.

And it’s driving you crazy!

Lady, I get it. The truth is, I’ve been there myself…

After being ‘let go’ from my job as a commissioning editor on a popular newspaper supplement I suddenly needed to make a full time living as a freelance journalist. To say I was scared was an understatement.

I started sending off pitches to editors. But when I got ‘thanks, but no thanks,’ or worse still, no reply at all, I wondered how I was ever going to make a go of it.

But giving up was not an option, so I perfected my pitching skills. Finally I cracked it and managed to get published in virtually every national UK newspaper and tons of well-known magazines.

After a while I started offering PR and copywriting services alongside my journalism. But I was playing small, under-charging, and instead of publicising myself, I was hiding.

In 2015 when I gave birth to my eldest daughter, I decided things needed to change. I hired a coach, re-branded my business and re-launched as a publicity coach.

By practicing what I preached I was able to put myself out there, effectively position myself as an expert and massively grow my business.

Today I help incredible women from all over the world get seen and heard in places like

and more.

Through the power of PR they’re claiming their expert status to amplify their impact, influence AND their income

By embracing my expert status, I’ve been able to make an impact, help hundreds of women, and substanially increase my income, without needing Facebook ads, fancy funnels or endless posting on social media. In fact my easiest and most profitable month happened with zero hustle, while only working a couple of days a week as a new mum for the second time, by attracting clients who see me as an expert.

Becoming the expert in my niche changed everything for me, and it’s done wonders for my clients too.

Which is why I’m so excited to tell you about

Business Fame: Experts’ Academy 

Business Fame: Experts’ Academy is a 10-week group coaching experience for coaches, consultants and change-makers like you, which will teach you how to do your own PR and:

  • Give you the confidence and know-how to finally claim your expert status to become the well-paid expert in your niche
  • Get you visible and put you ‘out there’ in a way that feels good to you
  • Enable you to share your message on a global scale and help more people than ever
  • Help you leverage publicity so you easily make more sales and draw in those soulmate clients
  • Open the door to amazing opportunities (think speaking gigs, book deals, a radio show – the sky’s the limit)

If you’d like to learn how to get publicity, become the ‘go to’ expert and:

  • Appear in a magazine or newspaper
  • Be quoted as an expert in an article
  • Be on TV, radio or podcasts
  • Be featured on well known blogs

Then Business Fame: Experts’ Academy Is Perfect For You!

When you sign up for Business Fame: Experts’ Academy, you get all this and more.

And because I know you’re super busy, I’ve created a proven system that takes around 30 minutes a day, or just a couple of hours a week, to give you incredible results.

Marie got national media coverage – she landed work with a company she loves, an invitation to do training as a guest expert and more!
Harriette was featured in numerous publications and was even on TV. She raised her profile and had a five-figure launch!


I know how disheartening it can be when you KNOW you’ve got so much to offer, but you’re not getting in front of enough of your ideal clients to make consistent sales.

Or, maybe business is going ok, but you’ve plateaued, and you know that it could be SO MUCH BETTER, if you could somehow make the leap to that next level.

The fact is, my clients are TRANSFORMING their lives and their businesses, and the lives of their clients, by leveraging the power of publicity to become well-paid experts in their fields:

  • One gained the confidence to start charging 6x more than she had done previously – now her clients pay her £30k a time, and they’re getting incredible results
  • One rocketed her sales by 200% after working with me
  • Another celebrated a five-figure launch thanks to an online article
  • Another signed up ten new clients in one week, followed by an additional ten a few weeks later
  • Another doubled her book sales
  • Another landed her own radio show with 100k listeners
  • Another tripled her mailing list in a week & gained 1000 new Instagram followers, leading to way more enquiries
  • Another gained 1500 new leads from one article, leading to loads more sales of her digital product, and new clients signing up for her high-end coaching

So much media coverage!

Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. Now I feel excited about getting publicity and as though it’s totally achievable.

~ Jayne Hardy, Blurt Foundation

Jessica doubled her Facebook group in under 48 hours & brought in an additional $12k of sales from one article! And she added 3000 new leads to her list in just a few months
Hazel was featured in local and national press and was even invited to appear in a BBC documentary! She increased her following and more than doubled her book sales
I know the thought of putting yourself out there as an expert can feel daunting. Maybe you’ve even tried in the past and not had the results you’d hoped for.

I’m here to DEMYSTIFY the entire process for you and help you to leverage publicity so you can become the well-paid expert and amplify your impact, influence and income

3 articles for a national newspaper!

I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled, I’ve sold a lot more copies of my book and had more referrals. I have done quite a few similar programmes over the past year and I have learned and achieved the most through the Business Fame School course.

~ Samantha Babington, Life Coach

I’m sharing my tips with a global audience

Dina supported me to feel more confident about getting publicity. Since working with Dina I’ve been featured as an expert in Hello! Magazine, Stylist, MSN, and more. I love being able to share my tips and advice with a global audience and have seen amazing results in my business.

~ Nigit Begum, Professional Make-Up Artist

Some recent coverage from clients using the techniques taught in

Business Fame: Experts’ Academy

Sami was featured on the FOX News website

Annette was quoted in the Daily Telegraph

Harriette was on the cover of Business Rocks mag

Dawn was featured in the Daily Mail

Jayne was featured on the front page of Huffington Post – the article went viral!

Jessica was featured in FORBES magazine

Carrie was quoted as an expert in The Guardian

Jayne was featured in Stylist Magazine

Sophia was published on Huff Post Women

Kate shared her story in Top Sante

Harriette was interviewed on London Live TV

Samantha wrote several articles for the Daily Mirror’s New Day

Kate was quoted as an expert in a piece for Yahoo Style

Jayne was featured in Red Magazine Online

Susie was featured in You And Your Wedding

What’s included:

The complete Business Fame System  (Value £10,000+)

  • You’ll get my entire proven system for getting featured and becoming an expert, delivered via 8 weekly modules
  • Get lifetime access to a special member-only portal so you can access your trainings any time you want
  • Get worksheets & cheat sheets so you can easily implement the trainings

Weekly Group Coaching Calls (Value £8000)

  • Receive ‘hot seat’ coaching in a group setting
  • Small, intimate group, so everyone gets to ask questions
  • Get the call replay even if you can’t make it live

Private Facebook Group With Office Hours (Value £4000)

  • Get personalised feedback on your pitches and press releases during office hours in the private Facebook group
  • Network with other like-minded ladies
  • A safe space to get support and share successes

A Vault Of Bonus Resources (£2000)

  • Access to money-can’t-buy resources, including a swipe file of pitch and press release examples
  • Templates and cheat sheets to make things simple
  • Blogging directory, PR planner, bonus training videos and more

We start October 16th 2018!

Sign up now to join the live round and participate in 10 weekly live coaching calls 


Get these incredible bonuses worth £3000 when you sign up!

Little Black Book Of Contacts

(Value £1000)

Lists of hundreds of media contacts.

Half-Day Virtual Mastermind

(Value £1000)

Receive a bonus half-day group mastermind session where we’ll dig deep into how best to publicise your business.

One-Day Virtual Pitching Workshop

(Value £2000)

Join me and your classmates online for a one-day pitching workshop where you’ll come away with a perfectly crafted pitch, ready to send out.

International recognition

Dina has helped me spread my message by getting my work featured in top publications like the Daily Mail, FOX News, The Metro and Female First. She even got FORBES to acknowledge my coaching success as an under 30 success story! This level of international recognition has been so huge for me and my business and I am so thankful for Dina for getting my business centre stage.

~ Sami Wunder, Dating & Relationship Coach

I was selected for Top 20 under 40!

Before working with Dina I was really scared of PR. Since working with Dina, I was selected for a local Top 20 under 40, and I know a lot of that was with Dina’s help to position me. I’ve written for Thrive Global, OnStage blog, Women’s Health, Business Insider and I was able to get another feature article with a large newspaper on the topic of eating disorders – being seen as an expert in the community has been really awesome.

~ Libby Parker, Registered Dietition

More book sales and more followers

Since working with Dina,  I’ve been interviewed by local press and by the Daily Mail and I’ve been in Bella Magazine, Woman and Marie Claire, as well as various large blogging platforms. I’ve had book sales from all the new publicity and I’ve increased my followers on social media.  I feel like I’ve learnt so much and grown from the experience of working with Dina – it was a very worthwhile investment.

~ Kim Marshall, Eating Disorder Expert

Your Investment:

The total value of this high-end group coaching experience is over £27,000

Your return on investment once you start getting yourself out there as an expert?


Your investment is just £1197, or three payments of £450

New Bonus Added!

Get the exact emails I used to land features in Forbes, Entrepreneur and more, with an exclusive video training giving you step-by-step guidance on what to include in your own emails to journalists (value priceless!)

This is your last chance to join the programme for 2018, and the doors will most likely not be open again for an entire year. Plus when I run it again the price will go up. So jump in now while you can and end 2018 with a bang and get 2019 off to an incredible start!

Best price! Save £153 by paying in full

Most flexible. Spread the cost with 3 easy payments

Doors Close In:








Fees are charged in GBP – to see what the cost is in your currency use the currency converter.

If you would like to pay by alternative methods please email support@dinabehrman.com

I signed up ten new clients from one press release!

I had an article published which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. My aim is to use PR to reach as many people as possible

~ Dawn Walton, Think It Change It

Update – Dawn signed up an additional ten new clients following a subsequent guest blog post

What we cover:

Planning & Strategy

  • Who your ideal client is & how to reach them through PR
  • How to research target publications so you can offer them ideas they can’t refuse
  • My insider hacks for planning your winning PR campaign

Tell Your Story

  • Discover your story – get clear on what your compelling story is
  • Use the proven story formula to hook journalists in
  • Get clear on your areas of expertise & write your author bio for maximum impact

Guest Write Your Way To Fame

  • How to get published on big name blogs with ease & how to submit & write guest articles for publications, as an expert
  • Next-level strategies for getting thousands of views of your guest blog posts

Pitching The Media

  • Find your winning news angle – win over journalists with story ideas they’ll love
  • Write your killer press release & get your news published
  • Perfect your pitch – use my pitch swipe file so you can easily pitch story/feature ideas to your target publications

Get In Touch With The Press

  • Discover which journalists to contact, so you get it right every time
  • Learn exactly where to find the contact details you need (hint, you don’t need to pay a PR agency thousands of pounds to do this)
  • Media etiquette (learn what not to do!) & discover what to do if you get a knock-back

Media Requests & Social Media For Publicity

  • How to connect with journalists on social media (learn the right way to do it so you get results)
  • Where to find media requests (there are journalists out there waiting to hear from you!)
  • How to respond to media requests, so that you stand out against the competition

Rock Your Interviews

  • Create engaging soundbites so that you get your message across in every interview
  • Learn how to get featured on podcasts
  • Tips & techniques for TV, radio & podcast interviews so you never have to feel nervous again

Putting It All Together

  • How to leverage the media to get epic results and draw in more followers, more subscribers & more sales
  • What to do after you’ve been featured to capitalise on your media coverage
  • How to create a Media Plan for the future so you continue to get publicity and hit your goals


We’ll kick-off with an orientation week where you can jump into the pre-course work and get to know everyone on the group welcome call, and we’ll finish with an implementation week at the end of the eight modules, including a final Q&A call where you can ask questions, get feedback and integrate everything you’ve learnt, yay!

And remember, this is a practical, interactive programme, rather than a theory-based DIY course, so you’ll be totally supported! Which means you’ll start getting media coverage during the programme itself, and continue to get featured after it has finished.

I’ve had excellent coverage!

Within a few months of working with Dina I’d had excellent coverage in The Guardian, The Huffington Post, Marie-Claire and several other national, regional and local media platforms. I am absolutely delighted with the results, they are even better than I expected and have contributed to several VIP coaching clients joining my business.

~ Claire Mitchell, The Girls Mean Business

By the end of the programme you will have:

  • The confidence and know-how to present yourself as an expert and start commanding higher prices
  • Well-crafted pitches and press releases that easily hook journalists in to make them want to feature you
  • The inside scoop on where to find media opportunities, what to say in interviews and how to get accepted to big name blogging platforms, so you can show off your expertise to massive audiences and get epic results
  • Support on how to deal with knock-backs to keep your mindset on track
  • Exclusive techniques for leveraging the press & getting 1000’s of views of your articles, for next level publicity
  • The full low-down on how to capitalise on your publicity to bring in thousands of leads, brand new clients and way more cash
  • And more!

Is Business Fame: Experts’ Academy For You?

  • You run a service-based business and are a coach, consultant, therapist or change-maker
  • You want to be seen as the ‘go to’ expert in your niche
  • You’re ready to transform your business
  • You’re prepared to show up and put the work in
  • You’re comfortable with writing blog posts
  • You’re ready to stretch yourself and try something different
  • You’re not prepared to invest in yourself
  • You expect instant results but aren’t prepared to put the work in
  • You’re prone to making excuses instead of taking action
  • You’re happy exactly where you are and don’t want to do anything to move your business forward


Sign up for the VIP level and get 12 weeks of high level 1-2-1 coaching from me alongside the programme to bring you even quicker results. Become a VIP and get an initial 90-minute Deep Dive session where we’ll dive into creating a PR strategy to help you hit your goals, plus monthly 1-2-1 calls and access to me via Voxer (so you can send and receive voicemails and texts). Investment: £3497 pay in full (payment plans available)

Want to chat to me to see if Business Fame Academy is a good fit for you? I’ve opened up a few slots for decision-making calls, click here to book yours.

Frequently Asked Questions

Who is this course for?
This is for coaches, consultants, therapists or change-makers who want to become the well-paid expert in their niche.
Can you guarantee that I'll get featured in the press?
Whilst I can’t make guarantees, every client who has followed my guidance has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved!
What kind of coverage can I expect?
As with any kind of course, your results will depend on the effort you put in. But if you work through the tutorials and do the work you can expect to get one or two pieces of coverage by the time you’ve completed the 8 modules, and more after.
How much time will I need to devote to the course?
Ideally you would dedicate a couple of hours a week to working through that week’s module, plus an hour for the coaching call, but you are free to work through it at your own pace.
I've had disappointing results with PR before, is it worth doing this course?
Yes, definitely! You’ll be in control of everything instead of outsourcing to a PR agency, so you’ll get the amazing media coverage you deserve. If you’ve attempted PR yourself before and haven’t had the results you’d hoped for, that’s probably because you didn’t have an ex-journalist in your corner. You get ALL my insider secrets, plus all the guidance, support, and practical resources you need.
How much interaction will I get with you?
More than you’d get in a lot of other group programmes! There are regular group calls where you get to ask me your questions, plus regular feedback sessions in the Facebook group so that you can get personalised help with your pitches and press releases, and get your questions answered. I really am setting you up for success!
What if I want more 1-2-1 attention from you?
If you’d like more 1-2-1 access to me you can sign up for the VIP level, where you’ll get a 90-minute Deep Dive session and monthly 1-2-1 calls to bring you even faster results. Email me on dina@dinabehrman.com if you’d like to chat about whether this would be a good fit for you
What if I don't complete the modules in time, or what if I can't make one of the live calls?
You get lifetime access to the course so you can work through it all at your own pace. Whilst I do recommend trying to make the Q&A calls live, they’re all recorded, so if for whatever reason you can’t make one, you can send me your questions beforehand and you’ll receive the recording afterwards.
What's your refund policy?
I want you to be fully committed to publicising your business so it’s important to go ‘all in’, therefore there are no refunds available.

A final note from Dina

I know you might be asking yourself, ‘should I be signing up for yet another course?’ ‘Can I afford this?’ ‘Will it work for me?’ Lovely lady, I want to put your mind at rest and tell you that this is not just another course. This is an interactive group coaching experience. When you join this programme you get personalised feedback, coaching and support from me.

Can you afford it?  Outsourcing to a PR agency costs around £60,000+ per year. This way you get support from me for a fraction of what it would normally cost for PR support, and you’ll learn skills and get resources that you’ll be able to use for years to come. And the positive impact on your business means that the potential return on investment is huge – you’ll easily make the cost of the course back and then some.  (Psst, it’s also a tax-deductible expense…)

Will it work for you? You don’t need to be really well known or have a huge following or a fancy website to get publicity. I’ve helped all kinds of people to get featured in the press. If you put into practice what I teach, you will get results.

Finally, you could try to work this all out yourself (but seriously, do you really have time for that?), or you could learn my tried and tested techniques to easily generate publicity with confidence, position yourself as an expert and amplify your impact, influence and income.

If you’re feeling in any way called to this programme, I highly recommend you make this smart investment for yourself , your business and your future clients who are waiting to hear from you. And remember, I’m going to be there to hold your hand, guide you and cheer you on every step of the way.

I can’t wait to welcome you into the programme!

Disclaimer: As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

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