The festive ads are playing on the TV, the red cups are out at Starbucks, there are gigantic tins of Quality Street lining the aisles at the supermarkets. We must be getting close to Christmas…


So how can you make the most of this special time of year for your business? Well, if you sometimes find yourself struggling to find new ideas to publicise your biz, seasonal events like Christmas can give you the perfect opportunity for some publicity.

Most publications will run features and stories tied in to special days and seasons like Christmas, Valentine’s Day, Mother’s Day, and any other occasion Hallmark has a card for. It’s your job is to take advantage of that.

If you send out a press release or pitch that ties in with one of these days, you can ensure you get some extra coverage for you business. And that’s a Christmas present worth having…

The kinds of things journalists will be looking for this Christmas are:

  • Christmas gift ideas
  • Specific Christmas products
  • Christmas party ideas
  • Festive Food items
  • Recipe ideas for Christmas, Boxing Day, New Year’s Eve
  • Festive period tips, hints and guides
  • Christmas human interest stories

You just need to make sure you think about deadlines when you get in touch with publications – monthly magazines will have already put their Xmas issues to bed…

So, why not take a look at the next big seasonal event on the calendar and think about how you can take advantage of it with a well-timed press release or pitch.

Did you find this article useful? Got any queries? Leave a comment below and let me know…