Welcome to your bonus Business Fame School Orientation Module!

There’s a short audio to listen to, with a workbook containing some simple tasks to complete.

Enjoy and I’ll see you soon for Module 1.

Orientation Audio

Orientation Module

by Dina Behrman | Business Fame School - Orientation

Click to download the Orientation workbook.

Creating a free opt-in or lead magnet

If you haven’t already done so, now is the perfect time to think about adding an ‘opt-in freebie’ or ‘lead magnet’ to your site. An opt-in freebie (also known as a lead magnet) is something useful that you give away, e.g. an ebook, a video series, a PDF, a cheat sheet, an email course, etc, in return for someone’s email address. The purpose of it is to grow your email list.

If you want to use publicity to grow your email list, it can be helpful to have an optin freebie that you can link to in any articles or blog posts.

This article shows you how you can easily create a free opt-in or ‘lead magnet’:


I recommend using something like Canva.com to create your graphics and/or your PDF or cheat sheet.

If you’re creating an ebook to give away, you can use something like MyEcoverMaker  to create a ‘mock-up’ image of your book.

I recommend using something like Leadpages for your opt-in page. They have a free tutorial that teaches you more about creating landing pages.

Orientation Bonuses

If you experience problems accessing the video or audio, you can try downloading www.videolan.org, which allows you to view almost any kind of media file.

To download the MP3 either right click and save (if you are on a PC), or click the link and go to File>Save Page As (if you are on a Mac).