by Dina Behrman | PR Tips
Sometimes when I speak to women about getting publicity for their business they say they’re not quite ready yet. They want to wait until they’re more established. They want to wait until they’ve got more of a story to share. I’ve even had...
by Dina Behrman | General, PR Tips
I often feel that getting publicity for your biz is a lot like dating. Or ‘courting’ as my Grandad used to say. The people who do well at it know that you need to woo the journalist before, erm, jumping into bed with them. You need to get to know their...
by Dina Behrman | General, PR Tips
There’s an image I like to share when I’m hosting webinars, which demonstrates the value of doing your own PR and working on your own publicity. You can see it here: It’s a advertising rate card for the Daily Mail. The reason I share it, is to show...
by Dina Behrman | Become An Expert, General, PR Tips
Last week I wrote about why it’s vital for you to be seen as a well-known authority in your field. If you want the kind of success the leading coaches, consultants, therapists, authors and thought leaders have, you NEED to be seen as the expert....
by Dina Behrman | Become An Expert, General, PR Tips
This week I’m talking about why you should become a well-known authority in your field, and how to do it. Firstly, WHY is it so important? Think about well known thought leaders like Gabrielle Bernstein, Danielle LaPorte and Marie Forleo. Or how about...
