This week I’m talking about why you should become a well-known authority in your field, and how to do it.
Firstly, WHY is it so important?
Think about well known thought leaders like Gabrielle Bernstein, Danielle LaPorte and Marie Forleo. Or how about well known figures in the health and wellbeing arena like Ella Woodward, The Hemsley Sisters or Jason Vale. What do they have in common? They all regularly appear in the media. It’s how they’ve positioned themselves as authorities and is what enables them to be recognised as leading experts in their industries.
So why is it so important for you to do the same?
Firstly, if you don’t do it, you’re leaving money on the table. The experts get more airtime, more attention and ultimately more sales.
If you’re not being featured on blogs or in newspapers and magazines, you’ll find yourself being overlooked for those who are.
Secondly, once you start appearing in the press, it can have a snowball effect. And the more you appear in the press, the bigger the snowball!
You’re interviewed for a magazine – a TV producer sees it and invites you on to a TV show. On the back of that you secure a book deal. On the back of that you get your own magazine column.
Yes, these are all the kinds of things that have happened to the people I mentioned above. But this isn’t something that’s just reserved for the lucky few, I’ve had plenty of clients who have had similar results.
When you start building up your media presence it enables you to truly take your business to the next level
It enables you to:
- share your message more widely
- raise awareness
- help more people
- build your brand
- raise your prices (people will pay a premium to work with an ‘expert’)
- attract more opportunities to you
- make more sales
By appearing as an expert in a magazine, newspaper, blog or on TV or radio, you bypass some of the steps it would usually take for people to ‘know, like and trust’ you. Because people already know, like and trust the media outlet, they’ll be FAR more open to listening to what you have to say.
Now, this isn’t about labelling yourself as an ‘expert’ and hoping for the best. There are steps you need to follow to firstly make sure that you’re effectively positioning yourself as an expert in the press, and secondly there are things you need to do to leverage that. I’ll be talking more about all of this next week in part 2.
But for now, I’d love to know, are you an authority in your field, and if so what are you an authority in? Comment below and let me know!
Want to use the power of PR to become the authority in your field? Download the FREE PR & Content Calendar and get 100+ story ideas to make pitching the press a breeze!
