As you probably know by now, I’m a big advocate of entrepreneurs using publicity to grow their businesses. I could wax lyrical for hours about why it’s so important for business owners to be featured in the media…
But instead I’ll keep this short and sweet!
Here are five reasons your business needs publicity:
- Position you as an expert
Being featured in the press is hands down THE most effective way of positioning yourself as an expert. And why is that so important? People want to work with experts. If you’re an expert, people will be more likely to trust you and therefore more likely to pay for your products or services.
2. Share your message
So many of the women I work with have important messages they want to share. I have clients who run social enterprises and charitable organisations who want to raise awareness. I have clients who have overcome adversity and want to share their stories to inspire others and tell people they’re not alone. I have clients who want to impart their knowledge to help others make improvements in their lives or businesses. Being featured in the press is one of the best ways of sharing your message with a wide audience.
3. Make more sales
When you appear in the press you get more eyes on your business and this inevitably leads to more sales. I had one client who signed up ten new clients after one article in the press, another whose sales went up by 200% after appearing in the press, another who doubled her book sales after just one article in the press, and another who gained new VIP clients on the back of press coverage. (Read more about them here…) And if you do PR on an ongoing basis so that your business is regularly appearing in the press, just think what impact that could have on your sales!
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4. Raise your prices
People will pay a premium to work with an expert, so once you start getting press coverage, you can confidently raise your prices. I’ve had clients who were able to position themselves as experts by writing guest articles and being quoted in the media, and went on to put their prices up as a result.
5. Reach new audiences
It can be so hard to get traction on social media, and building your email list can often feel like a struggle. When you appear in a publication, it enables you to reach new audiences of tens of thousands or even millions of people. (As an aside, one of my clients bagged 1000 new Instagram followers in one day after appearing in the press!) And if you’re strategic about it, you can make sure that the publications you’re featured in are read by your ideal clients, so that you’re getting in front of all the right people.
Need some help working on your own publicity? Click here to apply to work with me and let me help you get your business featured in the press.
Are you using publicity for your business? Leave a comment and let me know!