So, you want to get your business name-checked in a newspaper or mag. Or you want to get yourself featured on a blog. One of my top tips before you start your PR campaign is to get reading. Start by thinking about which publications your ideal clients are likely to be reading, and get to know them. Keeping up-to-date with the news will help you find good news hooks for your press releases, so it’s a good idea to read newspapers or online news sites too. If you want to keep up with what’s happening in your industry, you’ll usually find there are trade magazines or specialist publications that you can subscribe to, which will help give you a good head start when you’re thinking about your PR plan.
Getting sociable online can help with your PR campaign. Twitter can be brilliant for connecting with journalists and finding out more about them so resolve to look up your ideal publications on Twitter, and get tweeting.
Regular blogging can really boost your PR efforts, so if you haven’t blogged for a while, get to it. Guest blogging is even more powerful, because you can leverage the media outlet/blogging platform’s audience. It always helps if you can plan some blog posts out in advance, so maybe commit to doing this each month/fortnight/week (delete as applicable depending on how busy your schedule is…). For guest blogging you need to look up the blog’s contributor guidelines and make sure you follow them.
If you’re keen to get going with a PR campaign it can be tempting to jump straight in, but if you really want your PR efforts to be effective, I’d recommend spending some time doing your research first. The internet is a magnificent tool, and can really help you when it comes to carrying out research, so make the most of it. Research who you are trying to reach with your PR campaign – then find out which publications they’re most likely to be reading, so that you can get in front of them.
Optimise your content
SEO (Search Engine Optimisation) will help people find you online, so it makes sense to make it a part of your PR activities. If you want to spread the word about your business, product, or event, etc, then you can use keywords in you blog posts, as well as in any press releases you post online, to help the right people come to you. Try installing an SEO plugin like Yoast to make the process easier.
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