Former client Sam Bearfoot, The Digestion Detective, talks about how she was able to secure amazing publicity in well known publications as well as landing her own global radio show with 100k listeners
Name: Sam Bearfoot
Biz name: Digestion Detective
The digestion detective is here to support all those with digestive discomfort. Together we figure out what’s going on, why it’s happen and of course how it can be prevented long term!
I wanted to use PR to raise my presence both off and online. Raising my credibility within my field is essential to having a successful business.
What PR stuff did you do?
Over the last year I have literally used every method known to me blogging, press release, social media etc.
I have even built a successful podcast show which is now listened to globally with a 100k plus audience.
What coverage did you get?
Magazine coverage includes: Health & Fitness, Prima, Cosmopolitan, Women in Trade (twice), Thrive Magazine, The Telegraph’s Stella magazine (twice), Daily Mirror
Blogs: BMI Healthcare, Table Crowd, Secret Surgery, Talented Ladies Club, allaboutyou.com
Radio/Podcast: UK Natural Health Show, Join Up Dots, Zest for Life, On Air with Ella
What were the juicy results of your PR activities?
Generally increased web traffic and therefore increased opt-in rates to my list. Now the PR seems to come to me, I don’t have to chase it down anymore. The great thing about this is that the articles I get to be part of now are much bigger with a great quality audience.
What plans do you have for your business?
My business is now taking a turn where I can start to give back and work with charities to really get into helping the millions.
Anything else you’d like to tell us?
When I first started my PR journey, I felt quite disheartened with the outcome. You get the ok to be part of an article, you spend ages writing your bit for the journo to literally take a sentence or two which often misses the point completely. What I didn’t understand at the time was those initial first steps have now paved the way for me to get to work with must bigger publications. I have to remind myself that Rome wasn’t built in a day and PR is no different.
Would you like to be featured in the PR Success Series? Contact me to find out how to submit your story.
- If you’d like to learn how to rock it with PR, click here to join the waiting list for Business Fame School – you’ll be the first to know when the cart opens, plus you’ll get a special VIP bonus…