If you want to start getting publicity for your business, there are loads of practical steps you can take:

  • write a press release
  • email a journalist
  • pitch a blogger
  • send out a media kit

Buuuut, if you don’t have one important element in place first, you might not get the results you’re hoping for.

So, what’s the magic ingredient for fame, fortune and your names in lights?

You’ve got to have the right mindset.

Mindset Tricks

You know that song, Empire State Of Mind by Alicia Keyes? Well, you need a Business Fame State Of Mind.

Say what?

A Business Fame State Of Mind means you have the confidence and self-belief to put yourself out there and get in touch with the press. Because you know you’re a star. You know your biz is awesome. And you know that you need to share your message with as many peeps as possible.

But it can be tough to have that unwavering faith in yourself, to have the confidence to be vulnerable and really put yourself out there.

So here are my mindset tricks to help you get that Business Fame State Of Mind:

1. Remind yourself why you’re a superstar

Make a list of the things you’re brilliant at – these can be biz-related or not, but I find it really helps to get down on paper what my strengths are, to make me feel more confident if I’m in need of a boost. Make a point of looking over your list regularly to remind yourself what you’re good at and to pump yourself up before getting in touch with a journalist or blogger.

2. Read love letters

If I’m having a crap day, I read through customer testimonials or love notes from Facebook followers or email subscribers to remind myself that what I’m doing is helping people, and I’m good at my job! Try it yourself, I guarantee it will make you feel more positive.

3. Remember you’re an expert

A lot of us have a real problem with calling ourselves ‘experts’. Often the dreaded mind monkeys kick in and we tell ourselves things like “Who am I to call myself an expert?” “So-and-so is much more of an expert than I am.” The thing is, if you know more about your subject than members of the general public do, if you can talk confidently and knowledgeably about it, then you’re an expert! Try making a list of your areas of expertise – the subjects you would happily to talk to journalists about, or write guest articles on. This will help you to feel more confident about approaching the media.

4. Repeat affirmations

Write out some affirmations on to post-it notes, things like “I am an expert who speaks confidently and knowledgeably”, or “I am happy to share my message to help those who need it”. Stick the post-its where you can see them and spend a few minutes each day repeating the affirmations out loud to yourself, whilst focusing on the words in front of you.

Bonus tip – Take action

Not necessarily a mindset trick, but if you want to put all of your great mindset work to use, you need to try the things I mentioned, and then take action. Especially if you’re the kind of person who often let’s the fear of failure hold you back. So after you’ve worked through the tips above, pick one thing you want to do this week to make your business famous, and commit to it. It could be submitting a guest blog post, writing a press release, contacting a journalist. Do one thing, then drop me a line and let me know how you got on!

Got any comments or queries, or want to let me know what action you’re going to take this week? Post in the comments section and let me know!

Discover five ways you can ensure you get your business featured in the press by downloading my Publicity Prep Cheat Sheet. 

publicity prep cheat sheet


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