Do any of these sound familiar?
You’re working hard, doing all the right things – but you’re still struggling to get visible.
You’d love to be seen as the ‘go to’ expert in your field, but you don’t even know where to start.
It’s stressing you out. And it doesn’t help that all around you are entrepreneurs getting more and more ‘as featured in’ logos on their websites. Not fair!
You want to make a difference in the world and help more people, but you don’t know how
You wish you could market yourself more effectively, but you feel so OVERWHELMED by all the information out there
You wish someone could just show you EXACTLY what you need to do to raise your profile, get your message out and start making consistent sales.
I have a solution…
Business Fame School is a VIP group coaching programme for service-based women entrepreneurs (coaches, consultants, therapists, authors or people promoting a cause) who:
Want to share their message and help as many people as possible
If you’d like to learn how to get publicity for your business and:
Appear in a magazine or newspaper
Be quoted as an expert in an article
Be on TV or radio
Be featured on a blog like Huffington Post
Then Business Fame School Is Perfect For You
I’m Dina, a journalist-turned-publicity coach who’s ready to share ALL my insider secrets to teach you how to get publicity and make your business famous.
Because I know how disheartening it can be when you KNOW you’ve got a great business, but you’re not getting it in front of enough of your ideal clients to make consistent sales.
Or, maybe business is going great but you know that it could be EVEN BETTER, if you could somehow make the leap to that next level.
– Position yourself as the ‘go to’ expert
– Share your message with tens of thousands of your IDEAL clients
– Help more people
– Raise your profile in a major way
– More leads and more sales
– Raise your prices (people will pay a premium for a well known brand or ‘expert’ service provider)
– More opportunities
In fact, my clients are TRANSFORMING their businesses with publicity:
– One rocketed her sales by 200% after working with me
– Another signed up ten new clients in one week, followed by an additional ten a few weeks later
– Another doubled her Facebook group in under 48 hours and brought in $12k of sales from one article
– Another doubled her book sales
– Another landed her own radio show with 100k listeners
– Another tripled her mailing list in a week & gained 1000 new Instagram followers, leading to more enquiries
Perhaps you know a little bit about publicity and PR, but the thought of doing it yourself is daunting. Or maybe you’ve given it a go, and not had the results you’d hoped for.
I’m here to DEMYSTIFY the entire process for you and help you get publicity to skyrocket your business.
I’m a former journalist who spent over a decade writing for some of the top newspapers and magazines in the UK, including a stint as a Commissioning Editor on a major national newspaper supplement.
So I know the exact steps you need to follow to publicise your business. And guess what? I’m ready to share that knowledge with you!
I’m also a Huffington Post blogger, I’ve been on the panel of experts for The Guardian Small Business Network, I’ve appeared on BBC radio, I’ve written guest blog posts for a host of big name blogs and I’ve had TV and radio training.
And crucially, I’ve helped other business owner to do their own PR and get amazing coverage in the likes of Psychologies, Marie Claire, Cosmopolitan, Essentials, Daily Mail, Huffington Post, Natural Health, Health & Fitness, Daily Mirror and loads more.
By combining the right kind of publicity with some clever strategy and a dose of mindset work, I help my clients publicise their business effectively, find their ideal clients, get their message out, put their prices up and make more sales.
Just some of the publications my clients have featured in…
More than I ever expected!
When I signed up for Business Fame School, I wanted to try to get a Huffington Post blog – that was my goal. After 9 weeks, not only have I managed to become a Huffington Post blogger, but I have also written for Yahoo Style, and will be in Top Sante magazine. More than I ever expected! Thank you Dina! ~ Kate Knowler, www.the-london-nutritionist.co.uk
Update – Kate has since been featured as an expert in Women’s Weekly magazine, with more publicity in the pipeline
Coverage in several lifestyle blogs and featured as an expert in the Daily Telegraph
Business Fame School has given me the confidence to go and get my PR rather than waiting for it to come and find me! In the past two months, I’ve received coverage in a number of lifestyle blogs, built several partnerships that will help support and strengthen my business as well as being featured as an expert in the Daily Telegraph! This was completely above and beyond any expectations I’d had when I signed up for the course and has given me a whole new level of self-belief and excitement for the message I’m trying to communicate. ~ Annette Earl, Life Coach & Author of The Elephant In The Mirror
Accepted for Huffington Post, Thrive Global & More
I wanted to say a huge thank you for all your help and support on the course. I like that you are really approachable but also give constructive criticism. All your videos and workbooks were very clear and well thought out for a novice like me! Also you were very encouraging and I didn’t feel daft asking questions.I’m currently in talks to appear in a weekly women’s magazine, I’ve been accepted as a contributor for Huffington Post and for Thrive Global, and I’m waiting to hear back from some wedding magazines. ~ Anne Bird, Daisy Dresses
Buzzfeed, Huff Post, Metro and Stylist to name a few
Before working with Dina, I felt a little nervous and disorientated. I didn’t have a planned approach and so any media coverage we did receive was often by happy accident, rather than something we had the reins of. Since working with Dina we have had soooooo much media coverage – Buzzfeed, Huffington Post, Metro and Stylist to name a few. Now I feel excited about getting publicity and as though it’s totally achievable. ~ Jayne Hardy, Blurt Foundation (Jayne was a 1-2-1 coaching client and Business Fame School student)
I’ve been commissioned to write three articles for a national newspaper
Thanks so much for all your help over the past 10 weeks and for putting together such a fab programme. I was commissioned by the Daily Mirror’s New Day to write three articles, as an expert! Since being published, my email list has more than doubled and I’ve sold a lot more copies of my book. I have learned so much and am excited about all the future possibilities for getting media attention for my business and my writing. I have done quite a few similar programmes over the past year and I have learned and achieved the most through the Business Fame School course. ~ Samantha Babington, Life Coach
Helped me form relationships with dream publications
The course was really well laid out, and the materials easy to follow: I, like most working mums, am incredibly busy, yet I managed to keep up each week and implement the learning. Dina is not only very knowledgable, but is just so lovely and happy to help, which obviously made the whole process even more enjoyable and productive. During the course, I secured articles in two glossy wedding magazines, with more in the pipeline. I also got over my nerves about contacting my dream publications, and am starting to form relationships with them. An unexpected added bonus was that I came up with lots of blog ideas, as Dina really got me thinking about all the different topics I could write about. ~Susie Jones, Mildred Jones
My confidence has grown
Thank you very much for your support! It was a great course which has helped me a lot in growing my confidence to be more out there. ~Loredana Baranga, Marketology
Some recent coverage from clients using the techniques taught in Business Fame School…
Kate became a Huffington Post blogger
Harriette was on the cover of Business Rocks mag
Dawn was featured in the Daily Mail
Jayne was featured on the front page of Huffington Post – the article went viral!
Carrie was quoted as an expert in The Guardian
Jayne was featured in Stylist Magazine
Sophia was published on Huff Post Women
Kate shared her story in Top Sante
Samantha wrote several articles for the Daily Mirror’s New Day
Kate was quoted as an expert in a piece for Yahoo Style
Jayne was featured in Red Magazine Online
Susie was featured in You And Your Wedding
Weekly Group Coaching Calls
- Receive 1-2-1 coaching in a group setting
- Small, intimate group, so everyone gets to ask questions
- Get the call replay even if you can’t make it live
7 Guest Expert Modules
- Bonus modules from leading industry experts
- Get pre-recorded tutorials to work through as you need them
- Modules cover mindset, content creation, guest blogging, and more
Private Facebook Group
- Get personalised feedback from me during weekly office hours
- Network with other like-minded ladies
- A safe space to get support and share successes
9 Multi-Media Modules
- Get access to a special member-only portal
- Receive weekly modules with practical tasks to complete
- Get video and audio tutorials with worksheets & cheat sheets
A Vault Of Bonus Resources
- Access to money-can’t-buy resources, including a swipe file of pitch and press release examples
- Templates and cheat sheets to make things simple
- Blogging directory, PR planner, bonus videos and more
Business Fame School is currently closed for enrolment.
Enter your details below to join the waiting list and be the first to know when enrolment opens again!
Planning & Strategy
How to reach your ideal client
Researching target publications
Hacks for planning your winning PR campaign
Guest Write Your Way To Fame
Aka How To Get Published On Huffington Post, And More!
How to approach bloggers
How to write guest articles
Social Media For Publicity
Techniques for connecting with journalists on Twitter
Must-follow hashtags for publicity
Media requests & how to respond
Tell Your Story
Discover your story
Proven story formula
Write your author bio for maximum impact
Pitching The Media
Find your winning news angle
Write your killer press release
Perfect your pitch – use my pitch swipe file!
Rock Your Interviews
Soundbites that sizzle
What to say to journalists
Tips & techniques for TV and radio interviews
Get Set For Fame
Creating your media kit
Designing your press page
Developing an expert mindset & nailing your expert subjects
Get In Touch With The Press
Which journalists to contact
Where to find contact details
Media etiquette & what to do if you get a knock-back
How to leverage media
Create a media plan
Review & reflect
Each module is easily digestible with bite-sized lessons, so that you can fit in learning around your busy schedule. You get video tutorials, audio lessons, worksheets with exercises to complete, case studies, templates and step-by-step guides.
Additional Expert Modules!
Essential training from leading experts…
Expert Module 1
How To Develop An Expert Mindset, with Kylie Patchett, leading mindset coach for female entrepreneurs
Expert Module 2
How To Use Guest Blogging To Get Traffic & Leads with Sarah Arrow, founder of Birds On The Blog and Sark E-Media
Expert Module 3
How To Create Killer Content from Jo Gifford, the founder of www.dextrousdiva.com and Killer Content Academy
Expert Module 4
Build a website the press will love with website & branding expert Jess Catorc …
Expert Module 5
How to get amazing photos to send to journalists with top photographer Michelle Wildman
Expert Module 6
3 Secrets To Rocking Your Next Media Appearance from Brand & Style Alchemist Eyenie Schultz
Expert Module 7
Because everyone loves a bonus…
My personal swipe file – access to a stash of example press releases and pitches I’ve personally used to get coverage
Two bonus videos & workbooks – How To Get Celeb Endorsements and How To Use Case Studies For Publicity
Annual PR Planner – printable for you to plan out your PR activities
Blogging Directory – comprehensive list of blogs to approach for guest-blogging
Enter your details below for advance notice and time-sensitive VIP bonuses!
Praise from my clients…
I finally put my prices up!
After Dina’s course I had five articles about my business published from my first press release. I had many more visitors to my site, more views of my blog and this has in turn led to closer relationships with other professionals and more referrals. The whole process has given me the confidence at last to charge an appropriate fee for my treatments and services. ~ Kate Codrington, Kate Codrington Massage
I’ve already had two TV interviews and I’ve barely started!
Since working with Dina I’ve had two TV interviews, and the possibility of featuring in a TV documentary, and I’ve barely started! My business was also recently featured on some blogs and since then my website visits have quadrupled and I’ve almost doubled my Twitter following. ~Abi Dean www.ecodiva.co.uk
My book sales more than doubled
Since working with Dina I have been published in The Huffington Post, had a piece covering my novels in The Chester Chronicle, as well as being invited to blog for the mental health charity MIND. In the week following the publication of the Chester Chronicle piece, my book sales more than doubled! I have also been invited to guest blog on several sites. I cannot recommend Dina highly enough. ~Hazel Butler, Author & Owner of The Bookshine Bandit
By the end of the programme you will have:
:: A professional looking press page and media kit
:: Clarity on what your personal story is
::Well-crafted pitches and press releases
:: Confidence in approaching the press
:: Knowledge of which journalists to contact and where to find their details
:: The inside scoop on where to find media opportunities
:: Support on how to deal with knock-backs
:: Guidance on exactly what to say in interviews
:: Insider info on how to get on TV and radio
:: Step-by-step guide on how to get accepted to Huffington Post & other well-known blogs
:: Exclusive techniques for leveraging the press & getting 1000’s of views of your articles
:: And more!
Is Business Fame School For You?
You run a service-based business and are a coach, consultant, therapist, expert, author, or someone promoting a cause or campaign
You want to be seen as the go to expert in your niche
You’re ready to transform your business
You’re not prepared to invest in yourself
You expect instant results but aren’t prepared to put the work in
You’re prone to making excuses instead of taking action
You’re happy exactly where you are and don’t want to do anything to move your business forward
Enter your details below for advance notice and time-sensitive VIP bonuses!
See what some of my clients have to say about my programmes…
I totally recommend this course
“My first piece of coverage was in a magazine I’ve followed for many years, Health & Fitness. I also have some coverage coming up in Runners World, Daily Mirror and Cosmopolitan, with more in the pipeline. The course is informative, easy to follow and provides expert advice for those wanting to go down the route of using PR for their business. I totally recommend this course to any business owner.” ~Sam Bearfoot, Digestion Detective
It’s given me the confidence to create a press release and contact journalists in the right way
Dina’s course was very informative and easy to understand. I learned so much and it has given me the confidence to create a press release and contact journalists in the right way. She’s always very helpful and willing to answer questions and doing the course as a group meant that I could learn from others’ experiences too. Excellent, thanks Dina. ~ Sonia George, Caterpillar Music
I’ve had three media appearances already!
Dina Behrman, thank you for sharing your knowledge with me. I have found the course very informative which has gotten me on the road to some PR activity already – a piece in Baby Buzz magazine, an article on a local blog and a piece in The Guardian! ~ Wendy Stead Enchanted Interiors
Frequently Asked Questions
Who is this course for?
This is for any female entrepreneur in a service-based industry, especially coaches, consultants, therapists, experts, authors or someone promoting a cause or campaign, who wants to gain exposure for their business
I'm based outside of the UK, will the course still work for me?
Can you guarantee that I'll get featured in the press?
I can’t 100% guarantee that, because there are so many different factors to take into account. But I can say that every client who has followed my guidance and put in the work has ended up being featured in the press – take a look above at some of the fantastic media coverage my past students have achieved!
What kind of coverage can I expect?
As with any kind of course, your results will depend on the effort you put in. But if you work through the tutorials and do the work you can expect to get one or two pieces of coverage during the course itself and more after. Students on the last intake secured coverage in the Daily Mirror’ New Day, Huffington Post, Top Sante, Yahoo Style, Woman’s Weekly, Your London Wedding, You & Your Wedding, Best Self Magazine and more.
How much time will I need to devote to the course?
Ideally you would dedicate a couple of hours a week to working through that week’s module, plus an hour for the coaching call, but you are free to work through it at your own pace
I've had disappointing results with PR before, is it worth doing this course?
How much interaction will I get with you?
More than you’d get in a lot of other group programmes! There are weekly coaching calls where you get to ask me your questions, plus regular feedback sessions in the Facebook group so that you can get personalised help with your pitches and press releases, and get your questions answered.
What if I want more 1-2-1 attention from you?
I have limited spots available for 1-2-1 coaching and everyone who signs up for my coaching package will get free access to Business Fame School. Email me on email@example.com to discuss this further
Is the course material drip-fed?
What if I don't complete the modules in time, or what if I can't make one of the live calls?
What's your refund policy?
I want you to get the best out of the course, so if you work through the programme and can show that you have completed the work but are still not satisfied, you will be entitled to a full refund. Please note, refunds must be claimed within 30 days of purchase
Praise from my clients
I’m absolutely delighted with the results – they have contributed to several VIP coaching clients joining my business
Within a few months of working with Dina I’d had excellent coverage in The Guardian, The Huffington Post, Marie-Claire and several other national, regional and local media platforms. I am absolutely delighted with the results, they are even better than I expected and have contributed to several VIP coaching clients joining my business. ~ Claire Mitchell, The Girls Mean Business
My sales went up by 200% after working with you!
“If you are thinking about working with Dina – don’t just think about it- get in touch with her and book her now! I came away from our time together with a PLAN and feeling much more confident in my ability to execute it.The results speak for themselves – since working with Dina, I have been featured in The Daily Mail, The Guardian, At Home, by various parent bloggers and by BBC Radio Berkshire! In the week following the media appearances my sales went up by 200%! I also increased my social media following by several hundred. Dina is a pleasure to work with and I can’t recommend her highly enough!!” Anna Fairs, Tigershark Apparel
I signed up ten new clients from one press release
“I had an article published in my local paper which resulted in 200+ hits on my website over two days, ten new clients taken on, an additional 40+ people at my speaking event, some of whom became clients and 20+ subscribers to my newsletter. The article was incredibly well received – people came to see me that had given up hope and I helped them. My aim is to use PR to reach as many people as possible.”~ Dawn Walton, Think It Change It
Enter your details below for advance notice and time-sensitive VIP bonuses!
A final note
You may be thinking should I be signing up for yet another course? Can I afford this? Will it work for me? I want to put your mind at rest and say that this is not just another course. This is an interactive group coaching experience. Every single person who joins this programme gets personalised feedback, coaching and support from me.
Can you afford it? A full-page ad in a national newspaper costs around £50,000+. Outsourcing to a PR agency costs around £24,000 – £60,000+ per year. By investing in this course you’ll learn how to get publicity for free, now and in the future. Imagine if that helped you to repeatedly sign up one, two or even three new clients? You’d soon make your money back and then some! (Psst, it’s also a tax-deductible expense!)
Will it work for you? You don’t need to be really well known or have a huge following or a fancy website to get publicity. I’ve helped all kinds of people to get featured in the press. If you put into practice what I teach, you will get results.
Finally, you could try to work this all out yourself, or you could learn my tried and tested techniques to generate publicity with confidence.
I can’t wait to welcome you into the programme!
P.S. Sign up today – your business will thank you for it!
P.P.S. All the important info for the speed-readers:
What? VIP group coaching programme teaching you how to do your own PR
When? Business Fame School is currently closed – join the waiting list to be notified when enrolment opens again
Where? Online, baby
How? Enter your details above to join the waiting list
Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Each individual’s success depends on his or her background, dedication, desire and motivation.
Just some of the publications my clients have featured in: